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Bugatti Tourbillon Preview: 1,000-hp V16, 800-hp electric motors, gorgeous interior

LONG BEACH, Calif. — A few months ago, Bugatti invited us out to a studio in Long Beach, California, to get an early look at a prototype version of its latest creation, the Tourbillon. As the follow-up to two of the most iconic luxury-performance vehicles of the past two decades, the Tourbillon has some sizable shoes to fill, as both the Veyron and the Chiron were standard bearers of hypercar engineering during their respective eras. The high-performance landscape has also gone through some fairly dramatic changes in the time since. While the near-1,500 horsepower produced by the ChironÂ’s quad-turbocharged W16 was otherworldly in 2016, it seems notably less remarkable at a point in time when there are luxury sedans capable of producing more than 1,200 horsepower and the worldÂ’s quickest production vehicle offers nearly 2,000 hp. The paradigm shift brought on by high-performance EVs has not gone unnoticed by Bugatti, though. In 2022, the automaker formed a technical alliance with Rimac, the Croatian EV upstart that produces the world-beating Nevera. In its early stages, the partnership tasked Rimac with the development of an all-new powerplant for what would eventually become the Tourbillon, but the agreement soon evolved to effectively give Rimac founder and CEO Mate Rimac full control of the Bugatti brand through a 55/45 split with Porsche, BugattiÂ’s prior parent company. Bugatti Tourbillon action group View 7 Photos This, of course, begs a question: How do you follow up an automotive icon like the Chiron with something that feels equally unprecedented when your other company has upstaged that car with its own technology? As Bugatti design director Frank Heyl explained it, you focus less on the stats and more on the experience. “Yes, obviously it will be extremely fast. But I donÂ’t really like to talk about the numbers. ItÂ’s more about how you feel in the driverÂ’s seat, the sensations – the haptics of the switchgear, the smell of the leather, and the sounds and vibrations of the engine. ItÂ’s an emotional experience that canÂ’t really be expressed in numbers.”    That experience is driven in no small part by the TourbillonÂ’s jaw-dropping hybrid powertrain. At the front end of the Tourbillon, thereÂ’s a dual-motor and dual-inverter setup thatÂ’s good for 600 horsepower, along with a third electric motor in the rear that delivers an additional 200 hp of its own.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bugatti teases mystery reveal on Facebook

On the heels of the Bugatti Veyron Super Sport being stripped of its World's Fastest Car title by Guinness World Records comes this tease from the French automaker, hinting that it will soon "share the latest example of exceptional Bugatti performance" over the next few days its Facebook page.
The timing of the announcement is interesting. Even though the current Super Sport boasts a quad-turbo 8.0-liter W16 developing 1,200 horsepower that pushes the two-seater to an unrestricted top speed of 267 mph, today's competitors are knocking at kicking down Bugatti's door. The much lighter and more agile Hennessey Venom GT (twin-turbo 7.0-liter V8 rated at 1,244 horsepower) recently ran to nearly 266 mph - and it still hasn't fully stretched its legs. And then there is the Shelby SuperCars Ultimate Aero (twin-turbo 6.9-liter V8 rated at 1,300 horsepower) that will hit 256 mph.
So, we have to ask, what exactly will Bugatti reveal this week? Is this another variant of the Super Sport, sans its electronic limiter for a boosted top end? Is this the rumored 1,600 horsepower Super Veyron, which we first heard about many months ago? Or, will Bugatti finally be revealing a production version of its 16C Galibier sedan? Let us know what you think in our comments section, below.