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Sounds like Bugatti is about to debut a 57 SC Atlantic-inspired design

In early February, a rumor popped up that Bugatti was bringing an extremely special multi-million-dollar one-off custom to the 2019 Geneva Motor Show. This week, Bugatti put out a teaser on social media that hinted at a new 57 SC Atlantic-inspired design. Could the two be related, or are automotive enthusiasts in for two major surprises? Maybe we've been watching too much "True Detective" and have the itch to put clues together, but a peculiar timeline has begun to take shape surrounding what's to come next for Bugatti. On Feb. 12, we picked up a report from The Supercar Blog that said ex-VW boss Dr. Ferdinand Piech had ordered a one-off Bugatti that cost about $18 million and would debut in Geneva. On Feb. 18, Bugatti began a social campaign that celebrated the 80th birthday of the famed 57 SC Atlantic, highlighting each of the four examples that were built. The Bugatti Type 57 SC Atlantic is one of the most mystical cars in automotive history and the star in the Hollywood movie OVERDRIVE. To find out more about its real life story, stay tuned! #Overdrive #Bugatti #BugattiAtlantic #Type57SC #BugattiHistory #Bugatti110Ans pic.twitter.com/RRhttBc6mI — Bugatti (@Bugatti) February 18, 2019 On Feb. 24, Bugatti publicly wondered if the design of the 57 SC Atlantic could be reinterpreted in the modern automotive landscape. Jean Bugatti's 57 SC Atlantic cannot be re-created, but what do you think? Can we translate its design language into the 21st century? #Bugatti #BugattiAtlantic #Type57SC #BugattiHistory #Bugatti110Years #Bugatti110Ans #JeanBugatti #BugattiDesign #BugattiDesignLanguage pic.twitter.com/HUKPQAkCUq — Bugatti (@Bugatti) February 24, 2019 And today, Feb. 25, Bugatti posted an interview with Deputy Design Director Etienne Salome in which he added a couple more hints. He starts by saying, "When the team and myself started to design this car," which suggests the Atlantic-inspired car is indeed real. He goes on, referencing Jean Bugatti: "How would he translate the timeless beauty and the elegance of his own private Atlantic onto a modern-day Bugatti?" Bugatti's Deputy Design Director Etienne Salome tells us, what it would need to revive the 57SC Atlantic in the 21st century. #Bugatti #BugattiAtlantic #Type57SC #BugattiHistory #BugattiStory #Bugatti110Years #Bugatti110Ans #JeanBugatti pic.twitter.com/zoHagIElSP — Bugatti (@Bugatti) February 25, 2019 The second piece of information there could be taken literally or figuratively.

Bugatti Rimac signs exclusive distribution deal with VW of America

Volkswagen Group of America (VGoA) has only just announced a deal it signed with Bugatti Rimac during Monterey Car Week last month. The deal gives VGoA exclusive rights to import and distribute Bugatti and Rimac products in the United States, and puts the COO of Bugatti America, Sascha Doering, in charge of the Rimac's American outpost as well. Mate Rimac, CEO of what's now called the Rimac Group, said, "For both the Bugatti and Rimac brands, the U.S. is the strongest single market in the world, so it’s important that we curate a sales and ownership experience befitting the extraordinary cars that weÂ’re delivering to customers. The alignment and cooperation with Volkswagen Group of America will allow a new dealer network in the States to evolve with the enormous experience and resources available to them, allowing us to combine all the best bits of a mass-market sales operation with the bespoke, customer-centric special touches that have become a hallmark of both Bugatti and Rimac brands." We suspect the news will have more effect on Bugatti dealers than Rimac dealers, but neither company explained what the new arrangement will mean. Rimac's retailer map shows seven stores in the U.S. Three of those seven also sell Bugatti, one assumes they'll only need to deal with paperwork and potential new showroom dictates. Of the remaining four, two sell numerous additional brands that include VW nameplates other than Bugatti, one appears to only sell Rimac and Koenigsegg, and one appears to sell just Rimac. Those latter two could be cut off from the herd. However, it's more likely that all of the dealers saw this coming once Rimac turned into Bugatti Rimac in 2021. For anyone interested in minutiae, Bugatti Rimac is a joint venture between Porsche and Rimac, the German sports car company owning a 45% stake, the Rimac Group owning 55%. The Rimac Group is the carmaking division and Rimac Technology, which engineers electric powertrains for other automakers like Pininfarina and is separate from the production cars, is 100% owned by Rimac Group. No matter all that. By the time Bugatti's new hybrid debuts next year, eager buyers should be clear on who they'll need to call to place a deposit. Related video:

Bugatti expands way downmarket with an electric scooter

Tales of an entry-level Bugatti have spewed out of the rumor mill for years, but none predicted that the vehicle would have two wheels. The company teamed with Bytech to release an electric scooter that makes the Bugatti name accessible to a much wider audience. Built around a magnesium-alloy frame, the 35-pound scooter is powered by a 700-watt motor that gives it a top speed of 18.5 mph. Clearly, this is not a Chiron, though it wasn't designed to be one. Note that the aforementioned velocity can only be reached when the rider selects a mode called Sport. Leave it in Economy mode and you'll max out at 9 mph; City unlocks 12.5 mph. Cruise control comes standard, and Bugatti notes its scooter is capable of riding up a 15-degree slope and carrying 242 pounds. The battery stores enough electricity for about 22 miles of range. It can be removed, and charging it takes four hours when using a household outlet. For context, one of the many unlikely entrants into the electric scooter arena is MV Agusta, an Italian company more commonly associated with high-performance, race-ready motorcycles. Its scooter (which is described as "the Italian stallion of the e-scooter world") weighs 44 pounds, has a 25-mph top speed, and can carry riders weighing up to 220 pounds. The 500-watt motor delivers 18 pound-feet of torque. Design-wise, it's a, well ... a scooter. You didn't think it would borrow styling cues from the Divo, did you? There's a Bugatti emblem on the front end, and the front turn signals are positioned on the outer parts of the handlebar for better visibility. LED strips illuminate the bottom part of the riding platform, while a rear-mounted light projects Bugatti's "EB" logo onto the ground. Just like in a Bugatti car, you'll be seen.  We don't know when the Bugatti scooter will go on sale or how much it will cost. However, buyers will have three colors to choose from: Agile Blue, silver, and black. It's not quite the baby Chiron we were expecting, but it's a good conversation starter: "I got here with my Bugatti."