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Bugatti looking to make elongated electric luxury car

Bugatti has been a one-trick pony for awhile now, but that could be changing in a few years. Car reports that the French supercar maker is working on an electric luxury car, due in 2023. The report claims Bugatti will use an elongated version of the platform Porsche is building the Taycan on. Plenty of changes would be made to make it worthy of the Bugatti name — adding copious amounts of carbon fiber and other lightweight exotic materials wouldn't be out of the question, since Bugatti doesn't have to worry about a price point like Porsche does. It also needs to differentiate itself considerably from others under the Volkswagen umbrella to be taken seriously. Car posits that this luxury barge could bring back the Royale name from the early twentieth century. Solid-state battery tech is not ready for production cars yet, but it's speculated that we could see the tech used as replacement for lithium-ion in this car. With no definitive timeline for solid state battery deployment, we'll maintain a healthy level of skepticism for now. Bugatti CEO Stephan Winkelmann spoke of the potential luxury car to Bloomberg at the Geneva Motor Show, too. He claimed the battery-electric car would be more affordable than the brand's usual fare. "There, I would see us doing a battery electric vehicle," Winkelmann said. "There, the balance between performance and comfort is much more important, and it's about daily usability. This is what I see." We don't see Bugatti axing the Chiron and whatever will replace it sometime down the line, so this next car will mean the brand would finally have two concurrent model offerings. Winkelman said the company's priorities for its future cars are changing, with top speed being much lower on the list of priorities, as well. "In Bugatti's future, maximum speed does not play the leading role any more," Winkelmann said. "From now on, we are going to put an emphasis on ultimate overall vehicle dynamics, lightweight and modern sustainable luxury." We've no doubt Bugatti will be able to find homes for nearly anything it produces. Bugatti told Bloomberg that the average Bugatti customer has 42(!) cars parked in the garages of what we can assume are various homes all around the world. Why should those folks have to commute in a stuffy old Rolls-Royce when they could be in a Bugatti?

Bugatti breaks the 300-mph barrier in a longtail Chiron prototype

In one fell swoop, Bugatti reclaimed the top speed crown from Koenigsegg, and became the first hypercar manufacturer to break the 300-mph barrier. Andy Wallace, the French firm's official test pilot, recently set a speed record in a purpose-built, Chiron-based prototype on the Ehra-Lessien track in Germany. With 16 cylinders screaming in unison a foot away from his eardrums, Wallace reached 304.773 mph on Ehra-Lessien's 5.4-mile straight. To add context, the Veyron Super Sport topped out at 267.856 mph, and the Koenigsegg Agera RS stopped accelerating at 284.550 mph. Japan's Shinkansen bullet train normally runs at about 200 mph. The record-setting Chiron is faster than many small, Cessna-like aircrafts, and it can outrun a majority of the helicopters in the skies. Bugatti calls the record-setting car a pre-production version of a Chiron derivative. While technical details remain under wraps, we can tell its rear end has been extended in order to add downforce without creating drag. Round vents drilled into the top part of the front end reduce turbulence in the wheel wells, while peeking inside reveals a roll cage and a Sparco bucket seat for the driver. The prototype looks a little bit lower than a regular Chiron, too, but we'll have to wait until Bugatti publishes more information to find out what lies beneath the carbon fiber bodywork, and whether any of it will reach production. Italy's Dallara helped develop the special Chiron. Michelin contributed a great deal of expertise to the project, too. It provided Pilot Cup Sport 2 tires reinforced to handle 5,300 Gs while remaining street-legal. The company went as far as sending the four tires through an X-ray machine to scan for even the smallest imperfections. The run comes as a surprise, because the company's interest in setting speed records seemingly waned after it released the Chiron. Getting to 304 mph required a tremendous amount of effort, but Bugatti now has two additional bullet points on its resume. It's the first automaker to break the 300-mph barrier, and the Chiron stands out as the fastest car in the world.  We expect to learn more about Bugatti's record-setting run — including what's next for the record-breaking car — in the coming weeks as the firm continues celebrating its 110th birthday. In addition to the speed record, the celebrations have so far spawned the one-off La Voiture Noire and the limited-edition Centodieci.

Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.