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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley installing 10,000 solar panels in HQ parking lot

Bentley has started construction on what it says will be the U.K.'s largest solar-powered car port at its factory headquarters in Crewe, England. When completed, the array will have a capacity of 2.7 megawatts, enough to cover 24 percent of the company's energy requirements on the site. Crews will install 10,000 solar panels in the employee car port in a project that's expected to take six months. They'll add to the 20,815-panel, 5mW rooftop solar power system that Bentley finished installing at the factory in 2013. The combined output will be enough to power the equivalent of 1,750 homes. The car port will cover 1,378 parking spaces and be installed and operated by British firm FlexiSolar, which is also designing and manufacturing the system. The new green energy system adds to plaudits in recent years for reducing its water usage at the Crewe HQ. Bentley has also been awarded the Carbon Trust Standards for carbon, water and waste. While Bentleys aren't exactly known for their fuel efficiency — the Mulsanne sedan gets a woeful 11 mpg in the city and 18 mpg on the highway — its vehicles no longer appear on the American Council for an Energy-Efficient Economy's "meanest" list of gas-guzzlers, as they once did. It also just showed its forthcoming and long-promised Bentayga plug-in hybrid in Geneva, promising 31 miles of all-electric range and a turbocharged 3.0-liter V6 paired with an electric motor. The brand is also promising a full-electric model in the near future. "We continue to focus on new initiatives that reinforce our commitment to the environment, whether this is introducing alternative powertrain technologies in future models, or our award-winning work to reduce the environmental impact of our factory," Peter Bosch, Bentley's member of the Board for Manufacturing, said in a statement. Related Video:

Bentley Continental, Mulsanne get Le Mans limited editions

Bentley is celebrating the 90th anniversary of the 24 Hours of Le Mans with two special edition model. Both the Mulsanne and Continental lines can now be fitted with six new specification packages to mark the event, each named after a famous racer from the automaker's past. Each package one combines select exterior colors with with special interior combinations that pay homage to the gents who took the company's cars to victory in France.
John Duff, Dudley Benjafield, Woolf Barnato, Tim Birkin, Glen Kidston and Guy Smith all get their own namesake packages. You can see the full run down in the press release below. So far, there's no indication as to exactly how much each pack will cost, but we have a hard time imagining a dollar figure scaring off any potential buyers.