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Bentley rolls out updates across Continental range [w/videos]

Hard as it may be to believe, it's been a dozen years now since Bentley first introduced the Continental GT. After a proliferation of engine variants and body styles, a substantially updated range was launched in 2011, but even that was four years ago. Little wonder, then, that the British automaker has announced a raft of updates for its most successful model line. For the 2016 model year, first of all, the Continental range benefits from some updated styling. There's a revised front bumper and grille, reprofiled fenders with a metallic B vent, a character line running towards the rear fender, a more sculpted trunk lid, a new rear diffuser for the performance-oriented V8 S and GT Speed models, and an array of new 20- and 21-inch wheels. Inside, the Continental has been fitted with new seats – straight-fluted on standard models, diamond-quilted on Mulliner and GT Speed models – as well as new controls and trim. The crew from Crewe has also revised the marque's signature 6.0-liter twin-turbo W12, increasing output from 567 horsepower to 582 and from 516 pound-feet to 531. Bentley's not saying what performance advantage the enhanced twelve-cylinder engine will net, but it doesn't come at the expense of fuel economy: in fact, with a new cylinder deactivation feature, fuel consumption is cut by five percent despite the power boost. Finally the four-door Flying Spur gets some new equipment including wheels, steering wheel, instruments and trim, with the W12 engine (shared with the GT Speed) benefiting from the same cylinder deactivation system to improve its environmental credentials. Look for the updated 2016 model range to be presented at the 2015 Geneva Motor Show, now just weeks away. The video meant to be presented here is no longer available. Sorry for the inconvenience. The video meant to be presented here is no longer available. Sorry for the inconvenience. NEW STYLE AND TECHNOLOGY FOR LUXURY GRAND TOURING - A suite of design upgrades and features for Continental GT family - Continental GT W12 increases to 590 PS and 720 Nm, improving performance and efficiency - Flying Spur offers even more bespoke four door luxury (Crewe, 17th February 2015) Bentley Motors is building on the global demand for the Continental GT family with a suite of contemporary design updates and new exquisite features for its most successful model.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley already considering smaller crossover

Bentley has yet to reveal (let alone start selling) its upcoming new SUV, but the company is already reported to be considering a smaller model to follow in that new model's footsteps. This according to Autocar, in speaking with Bentley CEO Wolfgang Durheimer at the announcement of the company's record sales results for 2014. Prior to originally taking the helm at Bentley and Bugatti, Durheimer served as head of R&D at Porsche, which recently launched the Macan crossover to join the larger Cayenne. Tipped to be called the Bentayga, the forthcoming Bentley crossover will share its platform with the next generation of its sister company's crossover, whose success Bentley aims to emulate. The Bentayga (or whatever it's ultimately called) will be vital in helping Bentley achieve its sales target of 20,000 units per year by 2020. The storied British marque topped 11,000 units for the first time in 2014, and the new SUV will be a vital component in boosting those figures. Bentley says it has already received 4,000 "expressions of interest" for the crossover before it's even unveiled, suggesting that it could exceed earlier sales projections of 3,000 units per year. But even then, the big crossover wouldn't be enough to get Bentley to its target. That's why it's already considering the smaller crossover, among other options including a four-door coupe, a two-door sports car and a Mulsanne-based convertible. The company is also investing heavily in infrastructure and production capacity to ensure its supply can meet the demand it is working to build up.