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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Autoblog Minute: Frankfurt Motor Show recap

We check in with Autoblog staffers in Germany for a recap of the biggest reveals from the 2015 Frankfurt Motor Show. Autoblog's Adam Morath reports on this edition of Autoblog Minute with commentary from senior editor, Greg Migliore. Show full video transcript text [00:00:00] As the doors of the Frankfurt Motor Show open to the world's press we venture across the Atlantic for a front row seat to all the action. I'm Adam Morath and this is your Autoblog Minute. The fall auto show season kicks off this week and Germany is set to play host. We're expecting plenty of big vehicle reveals and industry news to come out of Frankfurt. [00:00:30] [Greg Migliore Interview] [00:01:00] Be sure to check in with Autoblog for tons of great photos, video and editorial coverage on all things Frankfurt. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Frankfurt Motor Show Bentley Jaguar Mercedes-Benz SUV Concept Cars Electric Autoblog Minute Videos Original Video

Every Bentley Continental GT No. 9 Edition has Le Mans history built into its interior

Bentley is amidst a year-long celebration of its 100th birthday, and part of the festivities is the reveal of the "ultimate collector's version" of the new Continental GT. The Number 9 Edition by Mulliner is a highly customized tribute to Sir Henry Ralph Stanley 'Tim' Birkin and his "Blower" Bentley and includes a Le Mans artifact that gives the car an unattainable rarity. As seen in the photos, this Continental GT wears its name on its nose. The large 9 in the grille is a nod to the No. 9 4.5-liter Blower Bentley that Birkin raced at the 1930 Le Mans 24 Hours. What Bentley claims to be the iconic Bentley racer of the pre-war era had a supercharger that upped power from 110 brake horsepower to 175. Now, in 2019, part of that racecar will be in each of the 100 No. 9 Edition cars. Those familiar with the new Continental GT remember it features a "rotating display" within its dashboard. It can flip between a smooth piece of trim to the infotainment screen to an assembly of three dials and/or gauges. On the No. 9 Edition, the center gauge on the rotating display has a visible piece of the wooden seat from the 1930 Le Mans car. It can be seen at the 1:30 mark in the video below. It is just one piece of the custom interior that also features turned aluminum trim, and a British Jaeger clock face inspired by the Blower's original dials. Customers have the choice between Cumbrian Green or Beluga leather, which Bentley says have increased gloss levels. The seat headrests and the door panels have been debossed with Bentley's "B" logo, and the door sill plates have plaques marking, "1 of 100." A final touch of elegance is the 18-karat gold plating on the vent pull knobs. The No. 9 Edition comes in two colors: Viridian Green or Beluga Black. The 21-inch 10-spoke wheels can be ordered with color match, and several specialty badges have been added to the car, including "1919 to 2019" centenary badges that are seen on every Bentley built in 2019. The No. 9 comes standard with the Continental GT's Black Line package and the carbon bodykit package. Bentley made no mention of price, but considering only 100 will be built, they're likely already accounted for. The No. 9 Edition will make its public debut at the Geneva Motor Show. Featured Gallery Bentley Continental GT No. 9 Edition by Mulliner News Source: Bentley Geneva Motor Show Bentley Coupe Luxury Performance limited edition Mulliner