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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley readying four-door coupe for 2018

Bentley purists have probably been tearing their hair out since we got our first glimpse of the EXP 9 F SUV Concept. "A Bentley SUV? " you could almost hear them saying, incredulous to the idea that an automaker actually wants to make money. Now, word is that the British brand might be jumping on the four-door-coupe bandwagon. The car, which would slot in below the Continental GT, and act as the new base model, would compete with the BMW M6 Gran Coupe and Mercedes-Benz CLS63 AMG, according to Car.
Size-wise, Car thinks it'd be in line with the Continental GT, at just over 15.5 feet long. It'd wear a price tag of 125,000 to 150,000 euro, which converts to $168,650 to $202,380. In reality, the US-spec baby Bentley would need to retail for no more than $130,000 to $170,000 if it wanted to truly capture the M6, Porsche Panamera and CLS63 crowd. Speaking of that Porsche, Car thinks the Bentley will ride on the same platform.
As is pointed out, the question of which platform this new model will ride on is an important one. The two possibilities are the D5 architecture of the next Audi A8 or the MSB platform, which will underpin the next-generation Panamera. Expect a 3.0-liter V6 and a 4.0-liter V8, both of which will receive special outfittings for duty in the Bentley, when it arrives in 2018. What do you think? Is there room in the Bentley family for a car below the Continental GT V8, and if so, is a four-door coupe the right choice? Let us know down in Comments.

Porsche to develop new line of engines for next Panamera

When the second generation of the four-door Porsche Panamera launches, it will likely be riding a new platform, complete with an all-new family of V6 and V8 engines, according to a report coming out of the UK.
Autocar reports that the so-called MSB platform will likely underpin the Panamera, and it could be shared with Bentley, provided the Volkswagen-owned, British-built brand commits to the architecture. As for the engines, it's reported that they'll have a sportier character than the V6s and V8s being built for Volkswagen and Audi's vehicles.
"Porsche will have its own new V8 that will be common to the new MSB platform," Porsche's chief engineer, Wolfgang Hatz, said. "It's a family for the next 10 years of cars." Whether the V8 and V6 will be used outside of the Panamera line, though, remains unclear. There's also no mention of what place turbocharging would have with the new engines.