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Bentley bringing two-seat sports car to Geneva?

Long subsided on the Continental and Mulsanne model lines, Bentley is on a mission to expand its production portfolio. And the latest reports from Great Britain suggest that it'll present a proposal for expanding it further next month with a conceptual two-seat sports car. The idea has been rumored for several months now, but Autocar claims that Bentley will showcase the two-seat GT at the upcoming Geneva Motor Show. The new model is tipped to be positioned alongside (instead of substantially above or below) the existing Continental GT – much like Ferrari offers the California and 458 Italia (or new 488 GTB) at roughly the same price point – but will likely pack the British automaker's now-familiar, Audi-sourced 4.0-liter twin-turbo V8. Its presentation at the Swiss expo will give Crewe the chance to gauge public opinion before deciding whether to proceed with production plans. It wouldn't be the first time that Bentley had toyed with the idea of a more compact GT. It revealed the Java concept way back in 1994 that never, strictly speaking, made production, but could be said to have paved the way for the current Continental range, and showcased the Hunaudieres mid-engined supercar prototype in 1999 that presaged its winning entry into Le Mans. The as-yet unnamed two-seat GT would be just one of several new models being touted for the British automaker. It is set to launch the new Bentayga crossover in the near future, potentially to be followed by a slant-back crossover coupe variant, a smaller crossover is also said to be under consideration, and it is also rumored to be weighing a four-door coupe to slot in between the Flying Spur and Mulsanne, the latter of which has also been showcased as a two-door convertible version as well.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen