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Bentley names new CEO for the Americas

Bentley has announced a shift in its upper ranks that will see Michael Winkler take the reins as head of its operations in the Americas. A longtime sales executive and regional manager, Winkler has worked for Porsche in locations around the world, and comes to Bentley from his previous position as director of Australian operations for Jaguar Land Rover. In his new capacity as president and CEO of Bentley Motors Inc. – the office responsible for handling the brand's operations across the Americas – Winkler will report to Kevin Rose, the Bentley board member for sales and marketing. Winkler succeeds Christophe Georges, who moves back to the head office as director of product and marketing. The British automaker has 53 dealerships across the Americas, accounting for 29 percent of its global sales last year. Its American operations are based at 2200 Ferdinand Porsche Drive in Herndon, VA. MICHAEL WINKLER NEW PRESIDENT AND CEO OF BENTLEY MOTORS INC. (Crewe/Herndon 26th January 2015) Bentley Motors today announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, with effect from 1st April 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley's global organisation. Winkler will report directly to Kevin Rose, Bentley's Member of the Board for Sales, Marketing and Aftersales. Rose commented: "The Americas region plays a key part in Bentley's global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further." Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company's Australian division. The Americas remained Bentley's number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.

New Bentley interior veneer sourced from American Red Gum trees

Bentley is turning stateside for its newest exclusive wood interior finish, sourcing its first new veneer in five years from American Red Gum trees found in Mississippi wetlands. Bentley calls the new veneer Liquid Amber, a reference to the wood's perfumed scent. The red-hued wood undergoes a weeks-long natural smoking process to deepen its brown luster. Afterward, the veneer is then transported to Bentley's wood shop in Crewe, England, where it's examined alongside the six other types of veneers harvested from China to Canada to determine suitability, based on a high-burr density, minimal sapwood and a lack of bark growth or structural defects. Bentley says it rejects between 30 percent and 70 percent of all veneers offered. Raw veneer is then cut to a precise 0.6-millimeter and tested for stability in UV light and consistency from tree to tree. The whole process takes at least 18 months before the veneer is installed in one of Bentley's vehicles, which start at $189,000 for the Flying Spur sedan. Also known as the Sweetgum tree, the American Red Gum is native to lowland areas of the southeastern United States. It was once used commercially for soaps, adhesives and pharmaceuticals but is valued today primarily for use in furniture, cabinetry and interior finishing. Bentley says it harvests the trees only twice a year due to restricted access to the wetlands where it sources the wood. Bentley also announced it has begun using slate and quartzite stone veneers sourced from select quarries in India. They're split from a larger stone piece, cured using fiberglass and a bespoke resin, and shaped and finished by hand by the Mulliner coach building team in Crewe.Related Video: Featured Gallery Bentley wood finish Image Credit: Bentley Bentley Luxury bentley flying spur

Bentley and Skoda capitalize on the coronation

Most likely, King Charles won’t be riding in a Czech-made Skoda this weekend when he is crowned king of England, even though the car company has introduced a Coronation Edition in a “Royal Green” color “in honor of the Coronation.” However, should they ride to the fancy investiture at Westminster Abbey in a home-grown Bentley, the royal tushes of he and Queen Camilla may be resting on bespoke, handcrafted “cabin cushions” created by BentleyÂ’s “Dream Factory” to celebrate the occasion (not likely, since the royal couple is expected to travel in the 260-year-old Gold State Coach). The upcoming, day-long event has inspired lots of tchotchkes of course — chocolate Charleses, crowns for dogs, Lego kings — as well as an outpouring of affection by the public and commercial opportunities to sell them things royalty-related. On the matter of the new KingÂ’s rear end, the Bentley cushions are described as being quite fabulous. It took craftsmen three days to embroider them with the special “Coronation Emblem,” which consists, according to the firm, "of two separate thread colours ... three different colourways of the emblem were used, to contrast the individually-selected hides for different colours of cushions to match the interiors of the Bentleys that will use them." The colors of the cushions include Cricketball and Cumbrian Green, accented by piping of Beluga, Porpoise, Newmarket Tan and Imperial Blue respectively. Should they require more modern transportation, a fleet of Bentleys will be on hand for special guests.  Regarding the Skodas, the Royal Green color will be available to order by commoners as well as by the royal couple, available on selected Superb, Kodiaq and Octavia models in the UK.