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Bentley poised to join four-door coupe game?

Bentley may be all hot and bothered with plans for its finally approved ultra-lux SUV, but the marque's attentions may not solely be limited to a two-box range expansion. That's according to AutoExpress, which quotes company CEO Wolfgang Schreiber as being interested in launching a 'four-door coupe' variant of its popular Continental range (pictured). According to Schrieber, "I definitely wouldn't say no to the idea... with the new Flying Spur, we have a model that supports the Mulsanne, and a coupe with four doors could sit below that."
The more rakish sedan isn't tipped to launch before 2016 - the brand will be too busy launching the Flying Spur and furthering work on the as-yet-unnamed SUV to pull ahead the project. The plan would appear to make a lot of sense, as the additional bodystyle on the back of the Continental platform would likely command more money than the rest of the line (see also: Mercedes-Benz CLS and BMW 6 Series Gran Coupe) while basically just being a new top hat on an existing architecture. This isn't the first time AutoExpress has promulgated this Bentley 4DC idea, however. Back in 2010, it offered a similar report, but at that point, it anticipated the model would be cheaper than the Continental, suggesting it would be based on a platform shared with the Audi A7.
AutoExpress notes the additional model would help Bentley achieve its ambitious sales targets to drive from last year's 8,510 units sold to 15,000 by 2018, though most of that volume still figures to come from the new utility vehicle.

Bentley EXP 10 Speed 6 Concept is a British Racing Green dream [w/video]

"Oh, hey there Bentley EXP10 Speed 6. You're damn handsome." That, of course, was our reaction to seeing Crewe's latest concept under the lights of Geneva's Palexpo convention center after yesterday's debut. Finished in a gorgeous, heavily metallic shade of British Racing Green, the EXP 10 Speed 6 is, as we said yesterday, a truly different take on what we've come to expect from Bentley. It's low, featuring a classic long-hood, short-deck design that expands on the British luxury marque's traditional styling features. The egg-crate grille and quad headlights give the Speed 6 a face that is at the same time new and familiar, while the wide rear haunches bleed over the rear wheels and add to the car's svelte silhouette. The cabin, meanwhile, is absolutely striking. Open the swan-wing doors and aside from the tan quilted Poltrona Frau leather on the seats and doors, the aluminum accents on the steering wheel and shifter are the big aesthetic takeaways. The digital dash and tablet-like center stack are modern takes that Bentley desperately needs to implement in its production models, while the cockpit-like layout places a greater focus on the driver than even the more enthusiastic Continental GT. Take a look at our full gallery of live images of the new EXP 10 Speed 6 Concept above, and hope that Bentley sees the wisdom in putting this stunner into production. EXP 10 SPEED 6 - A VISION OF BENTLEY DESIGN AND PERFORMANCE MAR 2, 2015 Concept for sector-defining two-seater sportscar Futuristic Bentley design, a statement in modern British luxury Potential future model line (Crewe / Geneva, 2nd March 2015) Bentley Motors is showing the future direction of luxury and performance with the EXP 10 Speed 6 at the 2015 Geneva International Motor Show. The concept is a British interpretation of a high performance two seater sportscar using modern automotive design, highly skilled handcrafting, the finest materials and advanced performance technology. From the racing success of the company's early years to the international motorsport success of today, 'speed' is part of Bentley's DNA. This inspiration is expressed throughout the EXP 10 Speed 6, where iconic Bentley design cues are fused with progressive craftsmanship techniques and modern technologies. Copper elements are used as accents to both exterior and interior features to highlight the performance hybrid potential of the concept's advanced new powertrain.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.