2013 Bentley Mulsanne on 2040-cars

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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley Continental GT Convertible is here, and it's a stunner

Bentley gave us a completely revamped Continental GT a short time ago, and now we get its airy twin, the Continental GT Convertible. Making its debut right before the L.A. Auto Show begins, the topless Bentley incorporates everything new and good about the redesigned Conti. It'll come with the 6.0-liter twin-turbo W12 engine making 626 horsepower and 664 pound-feet of torque, just like the coupe. Acceleration to 60 occurs in a luxuriously quick 3.7 seconds before topping out at 207 mph. It's a convertible, but it sure won't be slowing you down any because of it. Styling for the drop top is elegant but doesn't distance itself much from the coupe beyond the obvious lack of a roof. That's totally fine, because the new Continental GT is stunning either way. Bentley has an option for old-school tweed lovers out there too: a roof made of the stuff. Details on how such a roof is possible haven't yet been spelled out, but we're guessing it isn't made of your traditional (not waterproof) tweed. Whether you choose tweed or some other more normal material for your roof, Bentley says it has better sound proofing to offer a three-decibel reduction of noise compared to its predecessor. It'll open in 19 seconds at speeds up to 30 mph. Like the coupe, the convertible drops a bunch of weight — it's now 20-percent lighter than before and 5-percent stiffer. Technology within the Convertible has advanced a few steps compared to the previous generation. The Convertible offers a rotating display in the center stack, so a driver can choose whether they'd like to see the 12.3-inch touchscreen or uninterrupted wood paneling. Bentley spared no expense on the real wood paneling either. Each car uses over 107 square-feet of the nicest lumber Bentley can get its hands on. A new neckwarmer is apparently warmer and quieter than before, and now it also has heated armrests. A couple different technology packages will be offered at launch. One is called "City," and adds hands-free trunk operation, traffic-sign recognition, city braking systems and a top-view camera. The other is called "Touring" and it tacks on adaptive cruise control, active lane assist, a head-up display, infrared night vision camera and pre-sense braking. Frankly, it feels like many of these options should be standard like they are on a $30,000 Honda Accord. All the other pertinent equipment is virtually identical with the 2019 Continental GT we already drove.

Bentley mulling own spec series for gentlemen racers?

We began to salivate when we saw the Bentley Continental GT3 up close and personal at the 2012 Paris Motor Show. The thought of a track-going Continental GT conjured up notions of the Bentley Boys, the original gentlemen racers, tearing down the Mulsanne straight. Well, according to AutoGuide, it appears our wistful ponderings will be realized in the form of an international spec racing series.
Similar to the Porsche Carrera Cup or the Ferrari Challenge, this will be a one-make series, and Bentley seeks to run races in Europe, North America and Asia. As for the latter, Bentley Board Member for Marketing Kevin Rose suggested that China will be the likely host of an Asian race. According to Rose, sportscar racing is of interest to Bentley's Chinese customers. He also says that there will be participation by dealers. "Our dealers are by definition car nuts," claims Rose.
While the Continental GT3 is being developed for pro-level use, Bentley is apparently working on a turn-key car for gentlemen racers. According to Rose, "We want to make it as easy as possible." While that doesn't sound like the devil-may-care Bentley Boys of yore, it's likely better to attract participation. The first trials are expected for 2013, and Bentley is even considering making vehicles available for privateer teams.