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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

The next-gen Bentley Continental GT takes a page from Porsche

The way things look to be shaping up, changes to the Bentley Continental GT's styling are going to be like changes to the Porsche 911: minor modifications to a firmly established formula. It seems Bentley customers like a certain style, and, as shown by the Bentayga SUV, Bentley is willing to twist that design into any shape. German influence from the parent company has apparently taken hold in Crewe. The new model takes a lot of influence from the EXP10 Speed 6 concept that debuted nearly two years ago. The profile looks the same, but the new car appears more muscular than the current model, with sharp lines that carry from the fender through the doors. All of the requisite curves are present, just tightened up a little. Despite the camouflage, we can tell that the Continental GT will retain its four round lights up front, similar to the EXP10 Speed 6. The LED ring can be seen through the covering on the coupe, while the convertible has even less camo. Out back, little has changed. The oval tail lights still match the exhaust tips, and the coupe's fastback roofline still ends at the rear bumper. The trunk lid now sits flush with the rest of the bodywork, but other than that, there will be no mistaking this for anything other than a Bentley Continental GT. Likewise, changes to the Continental GTC convertible have been minor. We don't yet know when the car will debut or what will rest under the hood, but expect turbocharged eight- and twelve-cylinder power once again. Don't rule out some form of electrification, given the new Bentley shares a platform with the Porsche Panamera 4 E-Hybrid. Related Video: Featured Gallery 2018 Bentley Continental GT and GTC spy shots View 27 Photos Image Credit: CarPix Design/Style Spy Photos Bentley Coupe Luxury Performance

On any given Sunday, there'll be a Bentley racing somewhere

Most of us would regard Bentley more as a luxury marque than a racing one. Sure, it dominated Le Mans in the 1920s with five wins (four of them consecutively), but that was a long time ago. It won again in 2003, but that was an exception – right? Bentley doesn't actually race much anymore, does it? The short answer is: yes, yes it does. The automaker rolled out the Continental GT3 a few years ago, following sister companies Porsche, Audi, and Lamborghini into the category. Now you may be scoffing something along the lines of "yeah but it's only GT3," but while you're doing that, Bentley Motorsport is steadily ramping up its racing program. This year we'll be able to see Contis racing in "more than 90 top-level GT races around the world." Count out the off-season that's now drawing to an end as the racing season gears up and you're talking about two races every week. Yeah, that's right: Bentley will, on average, be competing in two races each week somewhere in the world. Those races will be part of series like the Pirelli World Challenge here in America, the Blancpain Endurance Series in Europe, the ADAC GT Masters in Germany, the British GT Championship, and the GT Asia series. So wherever you live, there's bound to be a race coming up where you'll be able to see the Continental GT3 racing towards the finish line. Of course the Bentley Team M-Sport works squad won't be contesting all of those races itself. It has an array of customer and partner teams lined up for series around the world. Instead of fielding, for instance, a works entry in the Nurburgring 24 Hours this year, it'll deligate to the Bentley Team Abt Sportsline. But that's just one of the 90 races in which the Continental GT3 will compete this season, and we're looking forward to seeing how it fares in each. Related Video: BENTLEY ANNOUNCES LARGEST RACE PROGRAMME YET - Bentley Motorsport races across the globe in 2016 - Works team adds Blancpain Sprint Series to calendar - Wolfgang Reip becomes latest Bentley Boy 22 March 2016, Crewe – Bentley Motorsport will contest more than 90 top-level GT races around the world in 2016, as both its works and customer team programmes expand. The Bentley Team M-Sport works outfit will now enter the full Blancpain GT Series and welcomes Wolfgang Reip to the Blancpain Endurance Series line-up.