2011 Bentley Mulsanne 4dr Sdn Best Color And Equipment on 2040-cars

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VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.

2017 Bentley Mulsanne Extended Wheelbase is for the driven

For the first time since the nameplate was reintroduced as a 2011 model, Bentley will offer the Mulsanne in two lengths. The Extended Wheelbase adds an additional 10 inches to the rear passenger compartment over the standard and Speed models, allowing Bentley to fit a pair of reclining rear seats and a large sunroof into its flagship model. Naturally, this is the Bentley model aimed at buyers who would rather not drive themselves, preferring to be chauffeured. That doesn't describe the average Autoblogger, but for those who do fall into that camp, here's what you should know. View 8 Photos It's coming to America. Although the Mulsanne Extended Wheelbase will be aimed mostly at the Asian market, it will come to the United States. Most Americans would rather drive than be driven, which means the long-wheelbase model will be imported from England in very small numbers and quite likely as a limited edition. For such a simple idea, the execution is complicated. Every Bentley Mulsanne is hand-assembled by a skilled team of craftsmen. That doesn't change for the Extended Wheelbase, but it does add some new complexity to the build process. All three Mulsanne models roll down the same line in Crewe, meaning workers have to be trained in the differences of each model. This is true at most plants, but the assembly of a Mulsanne is a rather different process than a Mustang. In addition to the extra length, all Mulsanne Extended Wheelbase models get optional folding tables for both rear passengers. These are beautiful works of art, and the engineering behind them is almost unbelievable. Each tray table is made from 600 individual parts. Yes, you read that correctly. We're not sure how Bentley managed to over-engineer these baubles so thoroughly, but we suggest that you treat the metal and leather creations with respect. But it's also very comfortable. Those tray tables can tilt at about a 30-degree angle, which is perfect for displaying content on an electronic device. The center console that holds them when not in use is unique to the Extended Wheelbase, and it's covered in the same veneer and leather that the buyer selects for the rest of the car. USB ports, pen holders, and cup holders designed specifically to hold two of the three crystal flutes in the fridge between the seats, and a glass-covered bin make the console as useful as possible.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.