2010 Bentley Continental Gt on 2040-cars

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Bentley spreads its wings, hires jets to fly car bodies to Britain under Brexit

FRANKFURT — Bentley, the luxury carmaker owned by Volkswagen, has booked five Antonov cargo jets to help overcome potential supply bottlenecks in the event of a disorderly exit of Britain from the European Union, the carmaker said on Wednesday. Car manufacturers are securing additional supply routes as policymakers in Brussels and Westminster seek to strike a deal to determine the future trading relationship with continental Europe after Britain exits the European Union. Bentley, which makes high end sports cars, buys 90% of its components from continental Europe, and sells around 24% of its cars into Europe, Chief Executive Adrian Hallmark told the Financial Times' Future of the Car summit. "We have spent two years planning. We have five Antonovs that we have on reserve to fly bodies to Manchester," Hallmark said, adding that in addition to shifting car bodies by air, Bentley has hiked the level of spare parts stored for production. "We used to run just-in-time with two days stock. Now we have 14 days stock. That's 14 working days, so that's three weeks of stock," he said. The company has booked additional warehouses and planned new logistics routes in case traditional supply methods are hampered by bottlenecks. If Britain fails to secure a negotiated trade agreement with European policymakers, Bentley would be able to absorb 10% import tariffs by raising prices and cutting costs. This would be less damaging than supply disruptions. "It is not existential as long as everything flows. Stopping flows is far more dangerous than Brexit tariffs," Hallmark said, referring to supply bottlenecks. This year Bentley expects to sell more than 10,000 luxury cars and to reach breakeven, mainly thanks to a rebound in demand in China, Hallmark said. China sales are up 35% when compared with before the COVID-19 crisis. Sales in Europe and the United States up 15% Hallmark said. "Overall we are in a position where we will do well over 10,000 sales this year," he said via Webcast. "We are on the cusp of going beyond breakeven."

Bentley Continental GT commemorating Pikes Peak win is one green machine

Back in June, the Bentley Continental GT set a production-car record for the Pikes Peak hill climb, and now there's a limited edition to celebrate. Maybe the wait was so the brand's Mulliner division could work up a batch of the car's special green paint, which Bentley calls Radium. The green hue is taken from the hill climb car's livery, and it appears not only on the body, but also on the Pirelli P Zero tires and inside as contrast stitching, floor mat edging, and embroidery of Pikes Peak on the headrests. The not-quite-matching color on the brake calipers is Bentley's Acid Green. Besides Radium, the model also is offered in black. The special edition also features Pikes Peak graphics on the front fenders, a carbon fiber body kit, a black roof panel, black side mirrors, and 22-inch wheels also in black. Buyers can opt for Bentley's "100" grille (honoring the brand's centenary year), as pictured here. Besides the Radium green accents, the interior also comes with carbon fiber and gloss-black trim. A graphic showing one of five different sections of the track appears above the glove box, along with the record time of 10:18.488. Bentley's rotating center display also is included along with comfort-spec front seats and deep pile floor mats. All of the cars will be fitted with the 626-hp W12 engine. Pricing for the Pikes Peak limited edition depends on buyer specification, so there's no official MSRP. Nor is there a specific model name. But Bentley is saying that only 15 cars with this special set of extras will be built, and even without a name, it shouldn't be hard to distinguish them from other Continental GTs.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.