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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Bentley Mulliner Bacalar will be inspired by the EXP 100 GT

On March 3, 2020, at the Geneva Motor Show, Bentley and in-house customization shop Mulliner will unveil a new limited-edition vehicle that is billed as the "future of coachbuilding." Ahead of the debut, the official name has been announced: Bentley Mulliner Bacalar.  Thus far, there are few official details about the vehicle. Bentley says it will use ethically sourced and sustainable materials and will have a design inspired by the electric and autonomous EXP 100 GT concept that debuted in 2019. It is described as representing grand touring "at its most exhilarating," so it sounds like it'll be focused more on luxury rather than performance.  If a previous report is true, the Bacalar could be a two-seater with absolutely no roof. In the unconfirmed proposal, the supposed vehicle would be similar in looks to the EXP 100 GT, would be limited to roughly 12 examples, and would cost in the millions of dollars. Only time will tell how accurate this report proves to be, but considering other manufacturers such as McLaren, Aston Martin, and Ferrari have recently released similar windshieldless vehicles, we know the interest for this type of vehicle currently exists in high-end circles. It's anybody's guess as to what Bacalar references or means. Quick Google sleuthing shows nothing more than an extremely nice-looking vacation destination in Mexico. It's home to Lago Bacalar, or "The Lake of Seven Colors." Translated to Latin, bacalar is bacalao, which is salted and/or dried codfish eaten in Spanish and Latin American cultures. Maybe it will somehow tie into the sustainability aspect, but it's unclear. Expect small teasers and more information to drip before the full deluge in March. Related Video:

Bentley's idea of future luxury includes holographic butler

Anybody can daydream, and British carmaker Bentley is no exception. Their vision of an autonomous luxury car is taken so far into the future that it will come with a hologram of a butler. This isn't just a fan-made, Photoshopped image designed to stir a little fantasy, but an official image released by Bentley depicting what their cars might look twenty years from now. The "Future of Luxury" concept image is the work of Bentley's design team, headed by German Stefan Sielaff. Sielaff has worked with Audi and Volkswagen interior design for decades, with a short interim over at Mercedes-Benz's Interior Competence Center. Sielaff has been at Bentley since 2015, and his team is hard at work conceiving the direction of luxury cars in the semi-distant future. Even if Bentley is traditionally closer to Alec Guinness than Princess Leia, a holographic interface is an interesting glimpse into the science fiction thought process of today's car design. Other touches seen in the interior concept image have to do with mood lighting, screensaver-style images displayed on the side panels, and a touchscreen music interface that appears to display Beck's 2005 album Guero. Still, 2036 isn't that far in the future that a Bentley passenger wouldn't take the time to write a few letters by hand. Related Video: Featured Gallery Bentley Future of Luxury Concept Auto News Design/Style Bentley Technology Emerging Technologies Gadgets Infotainment Concept Cars Future Vehicles Luxury