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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Here's our first look at the new Bentley Flying Spur sedan

We've seen a few different versions of the new Bentley Continental GT coupe rolling around Europe, but now we have our first view at the Continental Flying Spur, the car's four-door variant. Just like the coupe, it looks a helluva lot like the outgoing model. Bentley has done just enough to keep the car looking fresh while retaining what are now characteristic traits of the Continental twins. The Flying Spur is really just a stretched version of the Continental GT, though the former no longer carries the Continental prefix. While we don't know exactly how much longer the wheelbase is, expect generous legroom for those in the backseat. Don't expect many changes from the B-pillar forward, including under the hood. Look for both a twin-turbo V8 and a meaty twin-turbo W12, both making copious amounts of horsepower and torque. These spy shots don't give us the best view of the front, but we can see that Bentley has stuck on fake headlights, just like the GT prototypes. The grille appears to be a little more upright than the current model. There looks to be significant differences between the front of the GT and the Flying Spur, but we'll have to wait for another look. The rear has the now requisite oval taillights and exhaust tips. The entire rear looks like a GT with wide hips. There's been no word on when the car will debut, but look for news as soon as this fall or early next spring. Related Video: Featured Gallery Bentley Flying Spur spy shots Image Credit: CarPix Spy Photos Bentley Luxury Sedan bentley flying spur bentley continental flying spur

2022 Bentley Flying Spur Hybrid, Mercedes SL and EQS | Autoblog Podcast #714

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by contributor Brett Berk. They talk about driving the plug-in hybrid 2022 Bentley Flying Spur, the Mercedes-Benz SL and EQS, and the Ford Bronco. They also have a discussion about design and the craft of writing. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #714 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Bentley Flying Spur 2022 Mercedes-AMG SL 2022 Mercedes-Benz EQS 2022 Ford Bronco Automotive design Automotive writing Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: