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Bentley recaps its 100 years in a $250k book

Bentley's 100th anniversary might be remembered more for the book that celebrates the milestone more than the cars. The carmaker worked with Opus, a "luxury publisher" with the tagline "Greatness immortalized greatly," on a tome that tells the story of the last 100 years. The limited-edition result of their work weighs roughly 66.5 pounds, is filled with exclusives, can be customized like a Bentley, and can cost more than a Bentley. There will be three versions, in Centenary printed in a run of 500, the Mulliner printed in a run of 100, and 100 Carat with just seven examples, representing the seven continents. All come wrapped in hand-bound leather from the same herds that provide hides to Bentley cars, buyers able to choose what color leather they prefer. The cover is adorned with nothing other than the same special Bentley badge that gets affixed to cars during this anniversary year. The content begins with a foreword penned by well known collector Ralph Lauren. Then the book spends nine chapters and more than 800 pages telling the story of W.O. Bentley and his Le Mans racers before lavishing time on the decades of brand-defining grand tourers, the limited editions, the one-offs, the designers, the craftsmanship, and the sports cars that have brought us to today's GTs and limousines. In the last chapter, called "The Future," current brand CEO Adrian Hallmark expands on what the next century will bring. Never-before-seen content in every edition includes historical photos, new photography shot by Opus, and gatefold pages with artwork that spreads nearly 6.5 feet when fully opened. The "entry-level" Centenary edition costs GBP3,000, or $3,800 in green money. The Mulliner edition adds extras like 20-inch by 24-inch Polaroid photos highlighting ten of Bentley's landmark cars, and 56 watercolors painted on silk paper. A piece of the left front Michelin tire from the Bentley Speed 8 that won Le Mans in 2003 will grace the inside cover of the Mulliner's clamshell case. Owners can go further with customization, having their own Bentley photographs included in their copies, or having their cars photographed by Opus to be included. More equipment means more money, the Mulliner edition costing GBP12,500, or almost $16,000. Beyond the Mulliner's bespoke options, the 100 Carat edition encrusts the book with 100 carats of diamonds and a wings badge set in either white gold or platinum.

Bentley Continental GT art car is meant to move while standing still

Art cars are always cause for interest, so when a Bentley “art car” pops up, we take notice. This particular Bentley wasnÂ’t commissioned by the folks in Crewe, but instead by a dealership in the U.K. named Jack Barclay Bentley. The art on the car was applied via a wrap over a black paint job, and itÂ’s the work of Icelandic artist Katrin Fridriks. A new Continental GT was the canvas for this work, and there is an explanation as to the motivations of the artist. The piece is part of FridriksÂ’ “Speed of Light — Commander” show. Its design is meant to give the car a sense of speed and motion even when sitting still. Only black, white and gray were used. HereÂ’s what is said about the art in the official write-up from the dealership: “Utilising an exceptionally limited color palette between black and white, the artistÂ’s intervention allows the bold, hand-crafted lines of the car to come through her energetic liquid shapes. The abstract organic forms applied on the elegant surface of the powerful vehicle are following its impeccable design, accenting its raw performance and motion. Starting with harmonious flowing marks in the front and accelerating towards splattering paint on the back, she is offering a different and unique appearance of the car depending on the variety of viewing points.” The language used is rather flowery, but what else should we expect from Bentley? Jack Barclay Bentley also happens to be the oldest Bentley dealer in existence, having sold Bentleys for 92 years now. This car will be on display at the dealership in London's Mayfair district until Oct. 7 before itÂ’s sent on a number of special events with JD Malat Gallery.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.