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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Bentley Mulsanne Grand Convertible due in 2017, Speed 6 still in play

Automobile outlines the near-term future of the Bentley line-up, finding a few items of gold and perhaps one that brand purists will consider a goldbrick. Dealers are taking orders for the the Bentley Grand Convertible, a ragtop Mulsanne introduced at the LA Auto Show last year, and it is expected to reveal its production form sometime late next year on its way to showroom floors by early 2017. Brand CEO Wolfgang Durheimer said "Mulsanne will get further derivatives," plural. Perhaps that means that with a convertible on its way to reality, a coupe something like a modern Brooklands will follow. A long-wheelbase Mulsanne is in the works, too. The Grand Convertible will wear the Mulsanne's new face, scheduled for reveal at next year's Geneva Motor Show. Automobile says the front will be "squarer" and the grille "more upright," which we didn't think was possible, and boast "three brick-shaped air intakes," apparently to emphasize the upright squareness. Plus, new headlights. The third-generation Continental and Flying Spur ranges would come after that, laid atop the MSB platform and rolling out of Crewe over a two-year period starting in 2017. They should still be powered by 4.0-liter V8 and 6.0-liter W12 engines, but the bodywork around those motors will be "both evolutionary and daring." This, then, should be the leap that Bentley wanted to make with the second-generation Continental but couldn't. Whither the EXP 10 Speed 6? Durheimer said the customer response has been, "Don't ask us questions, just do it." The last news we had over the summer was that Bentley was deciding whether to expand the line-up next with a small SUV or the Speed 6. It's not clear which will come first, but Durheimer said, "I'm confident that with EXP10 Speed 6 we will find a good solution," and the business case for it goes to the board a year from now. Automobile suggests it will go on sale in 2020 with a 600-horsepower, twin-turbo V8. That smaller SUV is still on the table, though, an entry-level offering that would use the re-engineered bones of the Audi Q5. Featured Gallery Bentley Grand Convertible: LA 2014 View 16 Photos News Source: AutomobileImage Credit: Live images copyright 2015 Drew Phillips / AOL Bentley Convertible Coupe Crossover Future Vehicles Luxury Performance bentley mulsanne bentley flying spur bentley exp 10 speed 6 bentley grand convertible

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.