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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

New Bentley Continental GT3 race car looks beautiful and brutal

Bentley has been building and racing GT3-class versions of the Continental GT since about 2013. As such, it's really no surprise that Bentley would create one based on the newest Continental GT, as seen above. Still, we're glad to see it, especially because it looks really mean, and better than the outgoing racer. Part of the design improvements are due simply to the new road car's looks. The lower, wider grille, and tidier, less bulbous tail do a lot to make the race car look much lower and more aggressive than the old car. But the racing-specific bodywork is cleaner and more aggressive, too. Large overfenders are fitted both front and rear, and they each have integrated intake vents at the leading and trailing edges. The openings at the front of the front fenders are curved such that they look a bit like angry eyebrows. The rear diffuser looks better integrated with the body now, rather than simply lurking behind a cut-down rear bumper. The big wing with outboard supports is also impressive. Performance-wise, there likely won't be a major difference between this and the outgoing car. It seems power is down a bit to over 550 horsepower rather than over 600 horsepower. Curb weight is estimated to be under 1,300 kg, which is about 2,866 pounds. That's also similar to the old car. Power also continues to come from a twin-turbocharged V8 sending power to the rear wheels. This is a sharp contrast to the road car's twin-turbocharged W12 sending power to all four wheels. For any enterprising racers looking to trade to a new car or get into a GT3, Bentley will begin selling the new Continental GT3 next June. Pricing has not been announced. Related Video: Featured Gallery 2018 Bentley Continental GT3 race car Image Credit: Bentley Motorsports Bentley Coupe Racing Vehicles bentley continental gt3