2015 Bentley Continental Gt V8 Coupe 2d on 2040-cars

Auto blog

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley Bentayga Field Sports by Mulliner is the perfect SUV for rich hunters

Though it's primarily used for wagon versions of two-door cars now, the term " shooting brake" originally referred to a vehicle that was used for people to go out hunting and shooting. As such, the new Bentley Bentayga Field Sports by Mulliner is a literal shooting brake, as it's been customized for hunters. Bentley and Mulliner received assistance from ultra-custom gun manufacturer Purdey to help design this Bentayga to be useful for hunters. The results are centered around additional storage. In the cargo area, there's now a large sliding storage unit that contains several compartments that can house all variety of supplies from first-aid kits to additional rounds of ammunition. Of course since this is a Bentley, there is plenty of focus on luxury as well, hence the quilted leather interior, and the space for champagne flutes and your choice of high-class alcohol. In addition to the main storage, there's an additional locking case for a pair of guns. This case is also leather-covered, and it fits in a space between the rear seats. It seems that this special Bentley is currently just a one-off. But we suspect that if there's enough demand, Bentley might consider offering these options. If Bentley does go through with creating hunting variants for customers, we'd like to make a few suggestions to improve on the design. First off, Bentley has prominently featured a hunting dog in the promotional photos. Anyone with dogs knows that when they're outside, they're at risk for tracking in dirt and mud. That's not something you'd want in your leather-clad six-figure Bentley. So perhaps Bentley should consider some kind of cover, like what came with the Honda Element Dog Friendly Edition but fancier, or even custom rear seat storage for the dog. It could even feature a hose and drier for cleaning up your dog, similar to the Nissan Rogue Dogue. And, though the storage solution that Bentley, Mulliner and Purdey came up with is quite nice, they could go a step further, such as with Bentley's own Bentayga for falconry, or the Holland & Holland Range Rover. The former featured beautiful cork chests in the back for storage, and a custom wood inlay dash. The latter also came with a lovely wood cabinet for guns and liquor, but on top of that, buyers would get free refills on liquor. Those are seriously luxurious features, and would be perfect for a hunter's Bentayga. Feel free to use these ideas, Bentley.

Bentley considering chopping new Bentayga into a crossover coupe

Like it or not, crossover coupes are gaining traction. BMW lead the march with the X6 and has since followed up with the X4, rival Mercedes has already showcased its new GLE Coupe, and Audi is expected to be following suit as well. So who's next? According to Top Gear, that'd be Bentley. The British luxury automaker is (like Jaguar and Maserati) preparing to launch its first SUV in the form of the upcoming new Bentayga. But it isn't likely to stop there. After speaking with Bentley CEO Wolfgang Durheimer, who pointed towards the growth in the luxury crossover segment at the expense of coupes, convertibles and sedans, Top Gear is convinced that the Flying B marque is weighing the possibility of a slant-backed coupe version. If BMW's experience is anything to go by, reconfiguring the roof and styling of the Bentayga to give it a more rakish profile would be a relatively low-cost, straightforward way to give Crewe another crossover model to offer. But by the same token, we wouldn't expect it to lose any doors in the process as that same Bavarian rival did with the Mini Paceman. With the Bentayga set to debut next year, it may not be until 2019 that the coupe version would arrive. That's if it's given the green light in the first place, with Bentley expected to decide "within the next year and a half," according to TG. What isn't clear at the moment, however, is whether the Bentayga crossover would stand in place of the smaller crossover Bentley was said to be considering, or the four-door coupe or sports car projects that were said to be on the table as well.