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Bentley Continental 24 is for those who find the Supersports too common

Bentley is no stranger to special-edition models. Some are like the Bentayga Falconry by Mulliner, a tasteful rolling tribute to the sport of kings. Others, such as the new Bentley Continental 24, are aimed at a slightly less conservative customer base. The Continental 24, built to commemorate the British automaker's return to the 24 Hours Nurburgring, is big, bright, and slightly less subdued than other Bentleys. As they say, different strokes for different folks. The entire run will be limited to 24 cars, obviously. The full allocation is slated just for Europe, but we're sure with enough cash Bentley can make something similar available stateside. The car is based on the new 700 horsepower Bentley Continental GT Supersports, the fastest road-going Bentley ever. In addition to the horsepower, the Supersports' W12 engine turns out 750 lb-ft of torque and, thanks to the titanium exhaust, enough noise to drown out all the haters at the local country club. The most obvious feature on the Continental 24 is the bright Monaco Yellow or St. James Red over Black Crystal paint scheme, done up similar to the Bentley Team ABT Continental GT3 race cars. The paintwork even carries to the 21-inch forged wheels, with body-matching paint filling the spokes. The exterior is finished with carbon-fiber mirrors, black brake calipers, and black brightware in place of chrome. The two-tone theme carries on inside the Continental 24, with either yellow or red accenting the nearly all black trim and upholstery. Black Alcantara seats are stitched with contrasting diamond patterns. Yellow or red sweep around and flank the cabin. As expected, the headrests are emblazoned with "Continental 24." Unsurprisingly, exclusivity doesn't come cheap. Deliveries begin in July with prices starting at ˆ250,000, or about $280,600. It's probably got a wider appeal than the admittedly niche Bentayga Falconry. Related Video: Featured Gallery Bentley Continental 24 View 12 Photos News Source: Bentley Design/Style Motorsports Bentley Coupe Luxury Performance

2016 Bentley Bentayga in the buff [w/video]

Look, before you rush to the comments and start ranting about how ugly the Bentley Bentayga is, let's talk about how bad it could have been. Remember the EXP 9 F concept from Geneva a few years ago? You know, the one with the, as associate editor Jonathon Ramsey says, "cat anus headlights." Yeah. The production car doesn't look half bad now, does it? No matter, the Bentayga will probably be Bentley's best-selling model when it launches. And there's a lot to like, too – endless swaths of fine leather, super-luxurious seating for four or five, and a 600-horsepower, 12-cylinder engine. Plus, Bentley actually engineered the Bentayga to go off road, with various traction management modes to handle the rough stuff. Following the initial launch, Bentley will offer diesel, hybrid, and Speed versions of the Bentayga, as well as a seven-passenger version. We're also willing to bet the brand's 4.0-liter, twin-turbo V8 will find its way under the hood at some point, too. Get a load of the big gal in the gallery above, and scroll down for the press blast. It truly is the Bentley of SUVs. BENTLEY BENTAYGA: THE FASTEST, MOST POWERFUL, MOST LUXURIOUS AND MOST EXCLUSIVE SUV IN THE WORLD - A true Bentley, combining unparalleled luxury with sporting ability, off-road performance and everyday usability - Innovative and advanced technology – cutting-edge features with trademark exquisite luxury - Designed, engineered and built in Crewe, UK, sector-defining SUV takes Bentley luxury to new places - Sculptural design with elegant, timeless execution, balances athleticism with presence - Bentley workforce blend exceptional craft and skill with modern production techniques and materials - Intricate detailing and precision in wood, metal and leather creates a modern, luxurious handcrafted interior - Effortless Bentley performance, unrestrained by climate or terrain - A new highly advanced chassis for ultimate ride quality and comfort - All-new Crewe-built W12 offers unrivalled power and torque, efficiency and refinement, the most powerful and fastest SUV ever - Launch model is joined later by high performance, clean technology diesel and plug-in hybrid, as well as a seven seat option (Crewe, 9 September, 2015) Bentley Motors is today announcing full details of its pinnacle, sector-defining new model, the Bentayga. The Bentley Bentayga combines unparalleled luxury with effortless performance and everyday usability.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.