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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Xcar luxuriates in the Bentley Mulsanne Speed

The difference between a Bentley and a Rolls-Royce, they say, is that you drive a Bentley, but you're driven in a Rolls-Royce. In this latest video, however, Xcar drives a different kind of Bentley. One that aims to challenge that notion. We're speaking of the Mulsanne, but not of just any ordinary Mulsanne – as if a $300k limousine could ever be considered "ordinary." No, this is the Mulsanne Speed, the amped-up version of Bentley's rival to the Rolls-Royce Phantom. In creating the Mulsanne Speed, the crew at Crewe took a vehicle in which you'd want to be driven, then tunes it for the driver. The ultimate Bentley, then? We certainly found enough to love (and then some) when we drove it this past November, but to find out what the cinematographical artisans at Xcar have to say about it, you'll want to watch the video above.

Bentley's Bentayga Mulliner takes two-tone to a new level of excess

Because a normal Bentayga just isn't enough for some people, Bentley revealed its most exclusive SUV yet, the Bentayga Mulliner. Now this isn't a wild custom model like the Mulsanne Grand Limousine by Mulliner. Rather, this is like past special-edition Mulliner cars including the standard-length Mulsanne, and the Continental GT, which featured some unique trim and detail touches. Immediately apparent is the two-tone paint scheme. This is a new option that will be introduced on the Bentayga Mulliner, but will trickle down to the rest of the lineup this April. In addition, this special Bentayga comes with exclusive 22-inch wheels with floating centers to keep the badge upright, a la Rolls-Royce wheels. Bentley also adds unique badging and standard color-coordinated lower body extensions, while the lower grilles are finished in chrome. The car that will be on display at the Geneva show will feature a special marquetry inlay up front showing the Monte Rosa mountain range. The two-tone scheme of the exterior is continued inside, with the front and rear seats upholstered in different colors of leather. In the Bentayga above, black leather covers the front seats while the rears are done in an ivory-colored hide. The seats all feature two colors of contrast stitching, as well. Even the wood veneers are finished in an exclusive dual tone. On the dash, the wood is completely black, but along the front doors, it fades to a natural finish that is continued on the rear doors. Breaking from the obsession with multiple colors, the Bentayga Mulliner also features a wine bottle cooler and crystal champagne flutes. You could put rose in one if you're really not into matching, though. If even these upgrades don't do it for you, there are a couple other special options available. Bentley offers the Linley Hamper by Mulliner, which is a pretty serious picnic basket featuring Linley china and silverware, as well as a refrigerator. This special Bentayga can also be ordered with the Mulliner Tourbillon automatic clock by Breitling, which the BBC reports was a $160,000 option when introduced during the SUV's debut. Bentley will begin taking orders this spring, though pricing for the SUV was not released. Expect it to cost a good chunk more than the standard model's $229,100 base price. Related Video: