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Bentley creates buzz with 'flying bees,' enters honey business

Bentley’s Crewe factory has bees now. Yes, itÂ’s the same Bentley as the one youÂ’re thinking of. TheyÂ’re called “flying bees.” WeÂ’ll hand it to Bentley, thatÂ’s a solid name. This means the British luxury car maker is officially getting into the honey business. We joke, but there will definitely be Bentley-branded honey as a by-product of this nature venture. The bee announcement came in a press release. In total, Bentley is adding 120,000 honey bees to live in two massive (Bentley-branded) hives. Bentley says that amount of bees is capable of producing about 33 pounds of honey per year, which Bentley claims is about 50 jars worth. How much will a jar of Bentley honey cost? Considering how exclusive itÂ’ll be, we imagine itÂ’s more than you can afford, pal. Onwards to the real reason Bentley is doing this. ItÂ’s part of a biodiversity initiative Bentley continues to work toward. “Bee populations are in decline in the U.K., so installing two hives to help boost biodiversity is a great way to make use of the grassland at the edge of the site. Our ‘flying beesÂ’ are honey bees that have been bred by local beekeepers with over 50 yearsÂ’ experience. With their help, weÂ’re checking on them every week and itÂ’s great to see that theyÂ’re already starting to produce the first Bentley honey,” Bentley said in a statement. The hives were installed far from the actual manufacturing facility on site, so you likely wonÂ’t be met with any unexpected guests upon taking delivery of your Bentley. You might remember that Ford hopped on the bee game first a few years back. Even if itÂ’s a small effort, itÂ’s always cool to see anyone trying to save the bees. We donÂ’t want to be caught in a Black Mirror-like situation with mechanical, autonomous bees doing the work for us after all.

Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.

The 2020 Bentley Flying Spur has 3-D wood now, and it looks spectacular

This is the coolest wood you’re going to see today. We promise. Bentley is now manufacturing something it calls “Three-Dimensional Wood.” And yes, all wood we come into contact with is 3-D, but this stuff pops out at you like people and items do in a 3-D movie. YouÂ’ll find it in the rear door inserts of the Bentley Flying Spur, assuming the owner checked the box. One look at the photos will have you going, “how the Â… ?” Yes, itÂ’s pretty wild to see, and we can imagine the effect it has in person is even stronger. Bentley did explain how it made wood look like the diamond-quilted leather it uses in its seats, though. As one would expect from Bentley, itÂ’s a hell of a process.  Each rear door and quarter panel is crafted out of a single block of wood. Bentley uses either American Walnut or American Cherry timber. They start by machining the back of the log to match a die-cast aluminum door panel template. ItÂ’s bonded to the template, and then the difficult work begins. Skilled craftspeople carve the wood to its three-dimensional surface with a multi-axis routing machine to a tolerance of 0.1 mm. They then hand finish the cuts to achieve perfect results. Finally, a lacquer is applied to attain the color and texture that Bentley desires. Left: EXP 10 Speed 6 Concept; Right: Production Flying Spur pattern This design of wood was first seen in a Bentley concept from 2015. It was called the Bentley EXP 10 Speed 6 (shown above, left). After the positive reaction to that design, Bentley says it felt a production adaptation was in order.  “Three-Dimensional Wood is the next interior design element weÂ’ve taken from concept car idea to production reality,” Brett Boydell, Head of Interior Design for the Flying Spur said. “It works in perfect harmony with the three-dimensional leather quilting across the cabin of the Flying Spur and creates an even more special environment for those being driven.” If you were to count the number of carved diamonds in the wood, youÂ’d come to a total of 150 in the Flying Spur. As of now, the big sedan is the only Bentley this option is available in. We wouldnÂ’t be surprised if it expanded to others in the future. In addition to that, this is a design that could be translated into lesser luxury cars using cheaper processes and 3-D printing. Bring on the 3-D wood. Related Video: