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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2016 Bentley Continental GT keeps it fresh for another dozen years [w/video]

The reveal of the EXP 10 Speed 6 concept is without a doubt the bigger news – maybe the most exciting thing the British automaker has shown in years – but it's not the only piece of new metal on display at the Bentley stand in Geneva this year. Alongside the sports car concept, Bentley is showcasing revised versions of just about its entire bread-and-butter lineup, including the Continental GT, Continental GTC and Flying Spur. The latter sedan may have only received some new trim inside and out (along with a subtly massaged engine), but the two-door models benefit from a raft of enhancements. Most notable is the side vent that now features a metallic B emblem, but the updated sheetmetal also includes a more pronounced character line along the flank, revised front-end styling, a reprofiled trunk lid and more. There are new wheels of course, and the more performance-oriented versions get a new rear diffuser. The inside hasn't been left alone either, and the W12 engine packs a bit more power and a cylinder deactivation system. Hardly groundbreaking stuff, but vital revisions, we're sure, to keep the Continental fresh after a dozen years on the market. Featured Gallery 2016 Bentley Continental GT Speed: Geneva 2015 View 14 Photos Related Gallery 2016 Bentley Continental family View 29 Photos Related Gallery 2015 Geneva Motor Show Videos View 25 Photos Image Credit: Live photos copyright 2015 Steven J. Ewing / AOL Geneva Motor Show Bentley Luxury Videos 2015 Geneva Motor Show bentley flying spur

Bentley's SUV will be first of many plug-in hybrids

Bentley is not exactly a company known for its environmental credentials. Sure, it recently cut its water usage down by over a third, and given the relatively small number of vehicles it produces, the British firm's overall impact on the environment may be negligible compared to mass-market rivals. And of course, its affluent customers are hardly likely to feel the pinch of rising fuel costs, so Bentley's idea of engine downsizing has been going from twelve cylinders to eight.
That will all change with the launch of its first SUV, previewed by the controversial EXP 9 F concept and expected to be called Falcon. To hear Auto Express tell it, the luxo-ute is being designed from the get-go to incorporate a plug-in hybrid powertrain, slated to go on sale a year after the conventional version arrives late in 2015 or early 2016. But that's just the tip of the iceberg which Bentley is trying to help keep from melting.
Following the Falcon, other Bentleys are slated to get PHEV systems as well. It'll just take a while. That's because current models like the Continental and Mulsanne were never designed to incorporate PHEV powertrain systems in the first place. So while they may get them in the long run, their integration will likely have to wait until their replacements arrive.