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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Best of 2016 | The List

The List hosts Jessi and Patrick spent all of 2016 checking awesome adventures off their automotive bucket list, from escaping a car dangling off a cliff, to taking part in The Great Race road rally. In total, our hosts checked 12 challenges off Autoblog's list of "1,001 car things to do before you die," taking them on travels across the United States and the United Kingdom. Check out some highlights from the season as our hosts drive everything from the super modern to the refreshingly classic, and even take their lives into their own hands all for the sake of completing the ultimate car enthusiast's bucket list. As we look ahead to 2017, be sure to send us your automotive bucket list items. Who knows, maybe your submission will inspire Jessi and Patrick's next escapade. Click here to find more episodes of The List Click here to learn more about our hosts, Jessi and Patrick Aston Martin Bentley Land Rover McLaren The List Videos

Bentley's upcoming Bentayga crossover sheds more camo

Bentley keeps edging closer and closer to launching its first SUV in the upcoming new Bentayga, and this latest batch of spy shots give us our best glimpse at the forthcoming ultra-luxury crossover yet. Spied undergoing cold-weather testing in northern Sweden, this prototype is wearing less camouflage and more of what appears to be its production bodywork than ever before. Of course, some parts remain disguised, especially around the front fenders and tail lights, but if you've been wondering what the new high-rider from Crewe will look like, this ought to give you a pretty solid idea ahead of the final form that's anticipated to debut later this year. The Bentayga will be based on the same architecture that already underpins the new Audi Q7 and is set to form the basis of the next Volkswagen Touareg and Porsche Cayenne. Only Bentley is expected to offer a wide array of powertrain options, including the company's existing V8 and W12 engines and a new hybrid setup.