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VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

Meet the Bentley Inspirator, your A.I. Bentayga configurator

The future of the car configurator just sprouted a tender new shoot. The Bentley Inspirator app relieves Bentayga buyers of most of the heavy lifting when they're trying to sort out what kind of image they want their super-luxe SUV to project. Usable on any Apple iOS device, the app plays a video and then scans the viewer's face for emotional cues. The video changes based on the viewer's responses to on-screen images, so theoretically, two viewers shouldn't see the same video. The app achieves this by noting 34 "facial landmarks" based on an "emotion data repository" filled with "more than 12 million emotion data points" provided by 3.4 million faces from 75 million countries. At the end of the film, the app suggests a Bentayga configuration, from colors to veneers to wheels. Now fresh from the effort, the prospective customer can apply all of his or her energies to fine tuning the result. You can download it from Bentley's site or the app store, watch the video of how it works above, and check out the press release below. Related Video: BENTLEY INSPIRATOR: PERSONAL PREFERENCE BROUGHT TO LIFE - Inspirator app is the next generation of digital car configurator - Emotion-recognition technology interprets users' facial expressions and generates vehicle configuration - Bentley Inspirator application available to download now at www.bentleymotors.com/inspirator and in Apple App Store (Crewe, 21 October 2015) Personal style preferences can now be transformed into recommendation, with Bentley's latest innovation: the Inspirator. The application monitors the users' facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device's camera function, the application's facial and emotion recognition software measures and analyses the viewer's emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world's largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer's reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.

Cheap shots in the 'cheap' Bentley: What can you get away with in a Flying Spur V8?

You know the feeling when you think you've finished something brilliant, then you sit down and take a look at it with fresh eyes and realize that, not only is it crap, but it was never really a good idea in the first place? That was me, a couple of weeks ago, as I was looking through the footage I shot while driving the 2021 Bentley Flying Spur V8. Yes, after seeing reactions to the car on social media, I actually thought it would be funny to do a tongue-in-cheek bit where I suggested that Bentley provide owners with a feature designed to help keep "poor" people away. It was a half-baked idea, conceived to be lighthearted and in a vague nod to British humor. The point was not to make fun of anybody's financial situation (except my own, in a round-about self-deprecating way), but the product turned out a bit, well, cringe-inducing. Out of selfish desire not to lose the work that went into it (or another opportunity to talk about this gorgeous car), I decided to repurpose it with some help from "Dr." Byron. As you can see, he's doing house calls now.  I've been reviewing cars for more than a decade now, and even with that much time under my belt, I can still count on my hands the number of truly remarkable cars I've had the chance to drive. This Flying Spur stands out as the most expensive, the most exclusive, and, well, pretty much just the most car I've ever experienced. As I alluded to in my initial write-up, this is the kind of car that causes somebody like me — a person of comfortably modest means — to rethink even the most fundamental aspects of an otherwise conventional road trip.  Over the years, I've had people compliment, degrade and otherwise question my life choices based on cars I barely put 100 miles on. It's part of the gig. I was once rather directly approached and asked for money while gassing up a 2012 Porsche Cayman; no "hello," no preamble, no sugar-coating. Just, "Can I have some money?" So no, that tweet didn't actually make me self-conscious about cruising around in such a valuable and exclusive automobile, but the mere act of driving it did, and the discomfort was even further juiced by my knowledge that what I was driving wasn't even the "expensive" Flying Spur. I found myself wanting to tell people, "Look, you really shouldn't be that impressed. This is the cheap one." The question follows thusly: What is a cheap Bentley, and why does it need to exist?