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Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

Bentley announces Mulsanne upgrades to be shown in Geneva

Proving that there's no such thing as too much luxury, Bentley has released details for the updated 2014 Mulsanne that will debut at the Geneva Motor Show in March. Most of the additions are to improve rear-seat accommodations inside, with the addition of Comfort Specification and Entertainment Specification options.
The Comfort Specification adds some conveniences you might have in your living room, such as padded headrests, stowable footrests and seat cushions filled with duck down. Likewise, the new Entertainment Specification brings tech you might find in your home, including a wifi hotspot, seat trays that are now bigger to accommodate an iPad and keyboard and an entertainment system that gets a pair of eight-inch screens, a DVD player, wireless headphones and premium audio. Rear occupants in the 2014 Mulsanne will also get revised rear door panels with more storage and power-retractable curtains for both side- and rear windows.
Bentley is also offering up new paint and leather colors, too, and to finish it all off, Mulsanne customers will also be able to order a six-piece, handmade luggage set.

Bentley releases special Pikes Peak edition Bentayga

Hot on the heels of its SUV class Pikes Peak record, Bentley is dedicating a special Limited Edition to the hill climb-prepared Bentayga. 10 specially outfitted cars will bear the Pikes Peak Bentayga name and badging. The 10 cars will all have the six-liter twin turbo W12 engine with 600 horsepower, paired to an eight-speed automatic transmission and a permanent four-wheel-drive system. There's adaptive air suspension and Bentley's 48V Dynamic Ride active anti-roll system. However, not all of the cars will be finished in the dazzling Radium Satin lime green, as Beluga Black paint is also an option. The carbon bodykit is standard, as is a Mulliner interior package with lime-colored accents and Alcantara on the seats, the door cards and the steering wheel. On the dash is a green motif of the Pikes Peak course, and a matching counterpart can also be seen on the front fenders. The wheels are also two-tone, painted in Beluga with lime green accents. The Pikes Peak edition Bentayga will be available to be ordered both in the United States and Europe from August onwards. We expect a majority of the limited edition cars to find owners across the pond from Crewe. Related Video: Featured Gallery Bentley Bentayga Pikes Peak Edition Image Credit: Bentley Bentley SUV Luxury Performance pikes peak bentley bentayga