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2022 Bentley Flying Spur First Drive Review | Purple reign, purple reign

MALIBU, Calif. – When I first moved to New York City in the early 1990s, two careers before I became an automotive writer, I worked as a preschool teacher in Brooklyn. I rode my bike to work from Manhattan each day, over the Brooklyn Bridge, one of the most bountiful opportunities for car-spotting in a city with the nationÂ’s lowest rates of automobile ownership. The most notable vehicle I saw regularly was a stately and very violet Bentley sedan. The only thing more outrageous than its Azure Purple exterior color, and the distinctive rumbling of its signature 6.75-liter V8, was its vanity license plate. Seeming to signify that its owner was a proctologist or gastroenterologist, it read, MD TUSH. As I drove that car's descendant, an excessively purple Bentley Flying Spur Hybrid, I couldnÂ’t stop thinking of MD TUSH, whomever they were. Their flash. Their panache. Their dedication to being seen – even from the elevated bike path of New York's original suspension bridge. One could argue that this is part of the job of an occasion car like this, a $204,000 (base price) sedan that is as long as a Chevrolet Tahoe. It is supposed to make an impact. So it's counterintuitive that the Flying Spur Hybrid always starts off in EV Drive mode, which prioritizes the sole use of the rechargeable 14.1 kWh lithium-ion battery pack. It decidedly does not make an impact. I suppose that one cannot discount the element of surprise. But in that mode – one of three accessed through a metal button on the center consoleÂ’s button-resplendent surface – the big four-door skulks off with eerie silence, and will continue to do so for about 25 miles on the European WLTP cycle (EPA certification has not yet been completed, but it will likely be lower than the EU number), whereupon it needs 2.5 hours to charge with a fast charger of unspecified voltage via a conspicuous port on the left rear fender. As a preview of BentleyÂ’s promised all-electric future – which will begin with its first fully battery powered-vehicle in 2025, en route to a full-line voltaic conversion by 2030 – the Flying Spur has some allure. With its silence, thrust, and uncanny eeriness, electric power suits ultra-luxury limousines.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Bentley's first EV will be an SUV arriving in 2025 on Audi Project Artemis platform

The first electric Bentley is going to be an SUV, and it will arrive in 2025, according to a report recently published by Car Magazine. It will also be an Audi collaboration, but this second bit of news comes as very little surprise given the companies live under the same roof in the VW Group. When Car questioned Bentley CEO Adrian Hallmark concerning the body style the first EV would take, Hallmark replied, “If you're not in SUVs, you're nowhere.” ThatÂ’s a pretty telling suggestion, and considering the BentaygaÂ’s success, Bentley is smart for heading down the crossover/SUV path first. The next question we have concerns the vitals of the car. What will underpin BentleyÂ’s first big, electric effort? It appears as though Project Artemis is the answer. WeÂ’ve seen rumors and reports flying around about this Audi-led project previously. ItÂ’s been suggested that both Bentley and Porsche would be taking a bite, and these previous reports are ringing true. “With our current cars, we had to get into the engineering largely after they [the platforms] had been done,” Hallmark told Car. “The difference now is that with Artemis we're right in there at the beginning, helping define it. We're not leading it, but we're going to be a beneficiary of it” Audi has previously said the Artemis project/platform would be ready for prime time by 2024, so Bentley clearly already has its foot in the door if it intends to release a car in 2025 on the same chassis.  “Looking forward to electrification, we're going to have closer synergies with Audi,” Hallmark said. “But we will continue to have strong relationships with both brands [Audi and Porsche], and we see this as an opportunity, not a risk. No question – we are electrifying. And we need to find the best way to fast-track that, and to lead the technology charge.” Advanced Level 2 autonomous tech is expected to land with this platform, and we suspect there will be many other enhancements made even above and beyond what is currently possible with the PPE platform (underpinning both the Taycan and E-Tron GT). Artemis is also a project designed to yield much larger electric vehicles than what the VW Group currently has to offer. That fits BentleyÂ’s vision of a flagship SUV, and itÂ’ll also work nicely with a giant Audi offering.