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Bentley introduces Bentayga First Edition at VIP event in LA

The first customers to place their orders for the new Bentley Bentayga will get a special First Edition model. Each is outfitted with unique trim inside and out, and comes with a special wristwatch. Bentley just unveiled the new Bentayga First Edition at a special VIP event ahead of the Los Angeles Auto Show opening this week. The Bentley Bentayga First Edition features 22-inch two-tone wheels, special Union Jack badging, and illuminated treadplates. Inside it benefits from unique diamond quilted leather, embroidered seats, contrast stitching, and ambient lighting. Along with those specifications, this initial run will be limited to just ten exterior colors. Those fortunate first customers will also get their choice between one of three timepieces crafted by Breitling: one with a multifunction electronic movement, another with an integrated emergency transmitter, and a third automatic designed for women. All told, only 608 examples of the First Edition will be offered. The quantity is a reference to the metric output from the 6.0-liter twin-turbo W12 engine, which produces 600 horsepower – or 608 ps. That's enough to rocket the luxury off-roader to 60 in 4.0 seconds flat and on to a top speed of 187 mph, making this the fastest and most powerful SUV currently on the market. Related Video: BENTLEY DEBUTS BENTAYGA FIRST EDITION AT EXCLUSIVE VIP CUSTOMER EVENT - First 608 Bentaygas to be exclusively designed and highly equipped - Bentayga is the most powerful, most luxurious, most exclusive and fastest SUV in the world - Limited edition celebrates the creation of an all-new luxury SUV market segment - Each owner to receive one of three special-edition Breitling chronographs (Los Angeles/Crewe, 16 November 2015) Bentley Motors is debuting the Bentayga First Edition to a select group of VIP customers tonight at the iconic Sunset Marquis Hotel, Los Angeles. The exclusive limited edition of the most powerful SUV in production is restricted to just 608 cars globally. The eye-catching specification with exclusive details and unique components demonstrates the Bentayga's abilities to the fullest. The First Edition's unique design includes Union Jack badging, illuminated treadplates and 22" black painted and polished wheels. Just ten exterior colours are offered, highlighting the exclusivity of the model.

Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.

Bentley spreads its wings, hires jets to fly car bodies to Britain under Brexit

FRANKFURT — Bentley, the luxury carmaker owned by Volkswagen, has booked five Antonov cargo jets to help overcome potential supply bottlenecks in the event of a disorderly exit of Britain from the European Union, the carmaker said on Wednesday. Car manufacturers are securing additional supply routes as policymakers in Brussels and Westminster seek to strike a deal to determine the future trading relationship with continental Europe after Britain exits the European Union. Bentley, which makes high end sports cars, buys 90% of its components from continental Europe, and sells around 24% of its cars into Europe, Chief Executive Adrian Hallmark told the Financial Times' Future of the Car summit. "We have spent two years planning. We have five Antonovs that we have on reserve to fly bodies to Manchester," Hallmark said, adding that in addition to shifting car bodies by air, Bentley has hiked the level of spare parts stored for production. "We used to run just-in-time with two days stock. Now we have 14 days stock. That's 14 working days, so that's three weeks of stock," he said. The company has booked additional warehouses and planned new logistics routes in case traditional supply methods are hampered by bottlenecks. If Britain fails to secure a negotiated trade agreement with European policymakers, Bentley would be able to absorb 10% import tariffs by raising prices and cutting costs. This would be less damaging than supply disruptions. "It is not existential as long as everything flows. Stopping flows is far more dangerous than Brexit tariffs," Hallmark said, referring to supply bottlenecks. This year Bentley expects to sell more than 10,000 luxury cars and to reach breakeven, mainly thanks to a rebound in demand in China, Hallmark said. China sales are up 35% when compared with before the COVID-19 crisis. Sales in Europe and the United States up 15% Hallmark said. "Overall we are in a position where we will do well over 10,000 sales this year," he said via Webcast. "We are on the cusp of going beyond breakeven."