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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Bentayga to add gasoline V8 before plug-in hybrid powertrains bows

The Bentley Bentayga offers exactly one powertrain in the US: a 6.0 liter W12 with 600 horsepower and 664 pound-feet of torque. Overseas buyers get the additional option of a 4.0 liter diesel V8 with 429 hp and 664 lb-ft - the same oil burner from the Audi SQ7, denied us after Volkswagen Group pulled diesels from the US market. Auto Motor und Sport reports that Bentley will add two more powertrains to the mix over the next year, but it's unclear whether any of them will come here: a 4.0-liter gasoline V8, and a plug-in hybrid. The German publication expects the Porsche-developed 4.0-liter, twin-turbo V8 to get the nod for Bentley use. That engine serves in the Porsche Cayenne Turbo (550 hp/567 lb-ft) and Lamborghini Urus (650 hp/627 lb-ft), which both share their MLB platform with the Bentayga. Making sure not to step on the toes of the W12, the 4.0-liter petrol V8 will get something like the Cayenne Turbo's 550 hp. We've seen spy shots of the Bentayga PHEV testing at the Nurburgring, but we weren't sure what the SUV used for motivation. Porsche again donates equipment for the plug-in hybrid Bentayga, the forthcoming powertrain swiped from the Panamera 4 E-Hybrid. In the Porsche, total output comes to 462 hp and 516 lb-ft. Spy shooters captured a photo of an "EV Mode" button inside the Bentayga, so we know it will do silent running; the 14.1 kWh battery in the Panamera E-Hybrid provides 31 miles of electric-only range. Both powertrains will provide a lower price point for the Bentayga compared to the W12, a stat line that should increase the big Bentley's appeal even though sales already qualify as gangbusters, considering the vehicle. According to AMS, the 4.0-liter gas V8 Bentayga should show up sometime around summer 2018, the PHEV to follow. Related Video:

2023 Bentley Bentayga Cupholder Mega Test: Will the Nalgene bottle fit?

The Bentley Bentayga is impressive in its extravagance, and the extended-wheelbase Azure First Edition is even more so. Unique styling, extremely high-quality materials, extra rear legroom and opulent seating make this expensive SUV a sublime place to spend time, whether behind the wheel or as a passenger. And while the Bentley might seem better suited to one of those water bottles with an energy-focusing crystal energy inside (yes, it's a thing), capaciousness holds a luxury all its own. So, can the Bentayga EWB accommodate what is truly the finest decanter for beverages on the go, the traditional 32-ounce Nalgene water bottle? Damned if I wasn't going to find out while the Bentley was in my driveway. The primest real estate is, of course, the front cupholders, so let's start there. It's hard to be disappointed, as something about sitting in the Bentayga's driver seat is a natural balm for the soul, but warm feelings won't make our Nalgene fit where we'd like it. Let's try the doors next. It fits there just fine, and we have to say, the azure color of my Nalgene's sturdy, BPA-free plastic looks quite nice against the car's gray and lavender leather. So how about the folks sitting in business class? As is often the case, the rear cupholders suffer the same constraints as the ones up front. The Nalgene won't fit there, but maybe the doors? These generous pockets again provide a place for these big bottles. But there's one more spot in this Bentley to stash a fifth Nalgene. Just in front of the rear cupholders is a cubby that opens up. It's big enough to fit a Nalgene, but not big enough to close the lid over it. It wouldn't be a terrible place to temporarily hold your bottle while actively hydrating, then place it back out of the way in the door pocket once your thirst is quenched. Have a closer look in the video below. If the Bentayga is a little rich for your taste, you can see how the Nalgene fares in the Hyundai Ioniq 5, Toyota 4Runner or the upcoming Volkswagen ID.7 electric sedan.