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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley to show Mulsanne Le Mans Limited Edition at Pebble Beach

We already knew Bentley was planning a new Le Mans Limited Edition for its flagship Mulsanne, but we finally have our first info and images for this new model that celebrates the 90th anniversary of the 24 Hours of Le Mans. Fortunately, since these two studio images surely don't do the Mulsanne proper justice, it will be unveiled this week at the Pebble Beach Concours d'Elegance, and we'll be there to check it out.
As a refresher, the Bentley Mulsanne Le Mans Limited Edition stands out with diamond-quilted leather on the seats and door panels, sport-tuned steering and suspension, special quad exhaust finishers and two-piece alloy wheels with a dark accent and triple-spoke design. Along with this commemorative Mulsanne, Bentley will also have the Continental Le Mans Limited Edition and the Continental GT3 racecar on hand for the festivities in Monterey.
Scroll down for more info on the Mulsanne, as well as some information on a few of the ultra-rare Bentleys that will be auctioned off this weekend.

Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.