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Bentley targets audiophiles with custom Continental at CES

Bentley brought a unique version of its Continental GT V8 S to CES this year, packing a unique sound system crafted by the audio trendsetters at Monster. And with it, Bentley's Mulliner customization department outfitted the luxury status symbol in singular style. The Monster by Mulliner features 16 speakers and 3,400 watts of aural stimulation for an in-car audio system not offered for production. In addition to the surround sound system, Mulliner decked the Conti out in Onyx black with red accents and gloss black wheels hiding red brake calipers. The interior features a custom 3D laser-etched dashboard panel and piano black trim as well as specific embroidery and tread plates. It even has a pair of 24-karat gold wireless headphones housed in a special compartment inside. The result is a decidedly different take on the ubiquitous luxury car than the stone veneer panels that Mulliner most recently announced. Bentley suggests in the statement below that the Monster by Mulliner will be offered as a limited edition, "designed to appeal to young professional athletes and musicians." It's certainly not for the timid, but we wouldn't be surprised to see them popping up in music videos and the parking lots outside stadiums in the near future. Related Video: BENTLEY AND MONSTER DEBUT "MONSTER BY MULLINER" CONTINENTAL GT V8 S FEATURING PURE MONSTER SOUND AT CES 2016 IN LAS VEGAS - Handcrafted by Bentley's Mulliner Division and inspired by Monster - Spectacular limited production vehicle designed to appeal to young professional athletes and musicians (Crewe / Las Vegas, NV, January 6 2016) Monster, the world leader in high-performance audio, has teamed up with Bentley Motors' bespoke coach-building division, Mulliner, to create a stunning and uniquely Monster-inspired "Monster by Mulliner," which makes its debut at CES 2016. The show-stopping Bentley Continental GT V8 S, which reflects Monster's attitude of "Always Lead, Never Follow," is designed to appeal to the target market of young professionals and movers and shakers in sports and music. The "Monster by Mulliner" Continental GT V8 S is a bespoke vehicle that will inspire those who want a ride with a bold look and incredible audio performance designed by Monster. Monster's latest innovations in audio technology bring the power of today's music into this Bentley's luxurious cabin.

VW pulls Lamborghini and Bentley from the Paris Motor Show

It's been slightly more than a year since the news that Volkswagen had intentionally cheated on diesel emissions testing broke. Since then, the company's reputation and image have suffered and it has struggled to regain its footing and composure. The automaker is shelling out billions in fines, so cost cutting is inevitable. Today, Reuters reports that Volkswagen subsidiaries Lamborghini and Bentley won't bring their elaborate displays to the Paris Motor Show next week. Auto shows can cost automakers millions of dollars, especially for supercar and luxury car brands that constantly try to compete and one-up with each other. Much of the money and fanfare goes to catering the media, and if an automaker has nothing new to reveal it can be difficult to justify the expense. The company told Reuters that it plans to attend smaller events that focus more on potential buyers. The Volkswagen group as a whole has shifted it's focus, both when it comes to products and auto shows like Paris. Next week, the automaker will be focusing on electric vehicles and electromobility. The company plans to reveal a new EV with 373 miles of range, eclipsing both the Tesla Model 3 and Chevy Bolt. Volkswagen has plans for 30 new electric vehicles by 2025. Lamborghini and Bentley aren't the only major automakers skipping Paris. Ford, Volvo, and Aston Martin have all decided to save money and focus their efforts elsewhere. Related Video:

Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.