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Meet the Bentley Inspirator, your A.I. Bentayga configurator

The future of the car configurator just sprouted a tender new shoot. The Bentley Inspirator app relieves Bentayga buyers of most of the heavy lifting when they're trying to sort out what kind of image they want their super-luxe SUV to project. Usable on any Apple iOS device, the app plays a video and then scans the viewer's face for emotional cues. The video changes based on the viewer's responses to on-screen images, so theoretically, two viewers shouldn't see the same video. The app achieves this by noting 34 "facial landmarks" based on an "emotion data repository" filled with "more than 12 million emotion data points" provided by 3.4 million faces from 75 million countries. At the end of the film, the app suggests a Bentayga configuration, from colors to veneers to wheels. Now fresh from the effort, the prospective customer can apply all of his or her energies to fine tuning the result. You can download it from Bentley's site or the app store, watch the video of how it works above, and check out the press release below. Related Video: BENTLEY INSPIRATOR: PERSONAL PREFERENCE BROUGHT TO LIFE - Inspirator app is the next generation of digital car configurator - Emotion-recognition technology interprets users' facial expressions and generates vehicle configuration - Bentley Inspirator application available to download now at www.bentleymotors.com/inspirator and in Apple App Store (Crewe, 21 October 2015) Personal style preferences can now be transformed into recommendation, with Bentley's latest innovation: the Inspirator. The application monitors the users' facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device's camera function, the application's facial and emotion recognition software measures and analyses the viewer's emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world's largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer's reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.

2016 Bentley Bentayga First Drive [w/video]

There was once a barrier that separated our Arcadian, four-dimensional space from an uncanny cosmos where a $229,100 SUV makes irrefutable business sense. That wall is gone, and the Bentley Bentayga broke it. We're accustomed to powerful SUVs. The Mercedes-Benz G65 AMG makes the Earth weep on account of its 621 horsepower and 738 pound-feet of torque. The Bentayga is shy of those figures, with 21 fewer horses and 74 fewer pound-feet. We're also accustomed to quick SUVs; the Porsche Cayenne Turbo S hits 60 miles per hour in just 3.8 seconds. The Bentayga runs that race 0.2 seconds slower. And of course, we are accustomed to luxurious SUVs that fear no obstacle or load. The Range Rover Autobiography can swim its leathers and veneers through 35.4 inches of water, surmount nearly 12 inches when toiling off-road, and tow 7,716 pounds. The Bentayga can 'only' manage 19.6 inches of water, 'only' gets to 9.64 inches on its tippy toes, and is 'only' rated to tow 7,714 pounds. None of these facts are listed to harp on the Bentayga. It isn't Bentley's way to make rank by being the best in every category. Instead, the Crewe brand brings all the boys to the yard by merely being excellent across the board. The Continental GT isn't superlative at any one thing, but no other vehicle that can carry four people is as fast and as capable and as dynamic, and only Phantom-level Rolls-Royces can touch it for luxury. The Bentayga is not the Continental GT of SUVs, it is "the Bentley of SUVs." But here's an important clarification: The Bentayga is not the Continental GT of SUVs, it is "the Bentley of SUVs." The automaker describes the mission as, "driving, luxury, performance." The interior advances the current design language with a two-piece instrument panel – an upper portion that slides through the center console in a "U" shape, and a lower portion that connects the console to the center tunnel. Bentley poses this as a riff on its flying wing badge, but it actually comes from interior designer Darren Day's wish to fit an IP with a steeper rake. The size of an instrument panel is limited by the width of the door openings because the dashboard doesn't go in until after the body is welded together. Day wanted passengers to be able to rest their legs on the buttresses tying the IP to the center tunnel, but his one-piece design was too large to fit through the doors.

Bentley SUV sheds some camo

Bentley keeps itself busy and on our minds with ever-faster versions of the Continental family and even, most recently, of the Mulsanne. While a new coupe is said to be around the corner, the biggest project Crewe has going on at the moment is its new SUV. And this is our clearest look at it yet.
Spied with less camouflage than ever before while undergoing testing near the Nürburgring, Bentley's as-yet unnamed sport-ute is being based on the same new platform that will underpins the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and - if finally approved - the production version of the Lamborghini Urus concept.
Bentley's is sure to be one of the higher-end models to be based on that platform, opening up a new segment soon to be populated as well by the upcoming Maserati Levante, Range Rover Sport SVR and other potential ultra-high-end SUVs and crossovers from the likes of Land Rover, Aston Martin Lagonda and Daimler's restrategized Maybach.