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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley Flying Spur V8 S solves the ultimate First World problem

Here's a First World problem if we've ever seen one: You want to get a Bentley Flying Spur, but you can't decide which engine. Well, Bentley has just made your decision even harder by introducing another new version. But we'll make it easier on you by telling you that this is the one you want. Slotting in between the existing V8 and W12 versions of the four-door Continental is the new Flying Spur V8 S. It packs the same 4.0-liter twin-turbo V8 as the base model, but augmented to 521 horsepower. That puts it on par, as you might have guessed, with the Continental GT V8 S coupe. It also puts it closer to the 500 hp of the standard V8 than the 616 hp of the 12-cylinder model, but with less weight in the nose, it promises to handle better. With 590 pound-feet of torque channeled to all four wheels through an eight-speed automatic transmission, the middle child of the Flying Spur range will rocket to 60 in just 4.6 seconds – 0.3 quicker than the base model – and top out at 190 miles per hour. Despite weighing nearly 5,500 pounds, though, features like cylinder deactivation and high-pressure direct injection mean it will still travel for 520 miles before needing to top up and return as much as 20 miles per gallon on the highway by our own EPA standards. Of course it's a Bentley, and it encompasses all the pampering luxury and status-symbol clout associated with the badge. But if you're looking for the luxury sedan you can push through the corners and rocket down the highway – and have the means to acquire one – your new ride may have just arrived. Look for it to make its debut mere weeks from now at the Geneva Motor Show. BENTLEY FLYING SPUR V8 S: THE SPORTING SIDE OF LUXURY - World's most refined V8 performance sedan gets even more power and torque - Outputs increase to 528 PS and 680 Nm; 0-100 km/h time just 4.9 seconds with a top speed of 306 km/h - Revised suspension offers improved body control and handling without sacrificing comfort - Black radiator grille, rear diffuser and new grille insert give V8 S a dramatic and purposeful appearance - Unique exterior colours and interior trim options - New Flying Spur V8 S makes debut at Geneva International Motor Show, 1 to 13 March (Crewe, 17 February 2016) Bentley Motors is today announcing the introduction of a new model to its range – the Flying Spur V8 S.

First production Bentley Bentayga rolls off the line

Three-and-a-half years after we got a view of the initial concept that led us here, the Bentley EXP 9 F, the first production Bentley Bentayga has left the production line in Crewe. The Anthracite-colored crossover is the culmination of four years of work and an 840-million-pound investment that added a new bodystory, new paint shop, new assembly line, and 1,500 jobs to the company's workforce. Customer deliveries begin next month, and with the order book approaching 6,000 units, sightings of the Bentagya everywhere will commence not long after that. The brand has the segment to itself until Rolls-Royce, Aston Martin, and Lamborghini can bring their efforts to market, and after having driven it and found it really rather good, Bentley should profit handsomely from its position. Next spring, the sharper, edgier, faster Bentley crossover that many were expecting should make an appearance and likely do just as well, if not better. For now, though, it's the Bentagya show. The press release below has more. Related Video: FIRST BENTLEY BENTAYGA ROLLS OFF THE PRODUCTION LINE- Sector-defining SUV designed, engineered and handcrafted in Crewe- Car marks significant UK manufacturing investment- First Bentayga to join Bentley's famous Heritage Collection(Crewe, 27 November 2015) The very first production Bentley Bentayga, the catalyst for one of the biggest investment programmes in the company's history, today left the assembly line at Bentley's iconic headquarters in Crewe, UK.Four years on from the initial concept stage, during which time over 1,500 UK jobs have been created, the car - part of an GBP840 million investment programme - will now enter full production, with deliveries to customers starting in January 2016.Wolfgang Durheimer, Chairman and Chief Executive of Bentley Motors, said: "Bentley Bentayga will be the benchmark against which all other SUVs are measured, defining a new segment – the luxury SUV."This car is a celebration of UK manufacturing at its very best, not only reinforcing our commitment to industry in this country, job creation and significant investment, but to our home in Crewe. This is an important moment in our history, where we reflect and celebrate, but also look ahead to delivering this extraordinary car to our customers."I would like to take this opportunity to thank my colleagues from all parts of the business for their dedication and professionalism in delivering the Bentley Bentayga.