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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley unveils Continental GT3 racer [w/video]

Ten years after unveiling the concept car that ultimately became the Bentley Continental GT, the iconic British company is back at the Paris Motor Show, with another high-performance "concept" car. The newest member of the Bentley family, this Continental GT3 is a concept in name only, as the company is explicit about the fact that its debut marks a return to motorsports for the brand.
The last time we saw the flying B on a racecar, it was when Bentley was claiming honors at the 24 Hours of Le Mans in 2003. The GT3 seeks to take up that mantle, as well as the storied history of road-going Bentleys being transformed into competent racing machines.
Though technical details are nonexistent in the Bentley press release, the company has given us something to work with, in terms of the racecar that will ultimately result from this program. The GT3 will, naturally, build on the very strong performance of the Continental GT Speed, adding a rear-drive chassis, a massive aero package (the wing seen here in no joke) and "state-of-the-art motorsport hardware."

Bentley installing 10,000 solar panels in HQ parking lot

Bentley has started construction on what it says will be the U.K.'s largest solar-powered car port at its factory headquarters in Crewe, England. When completed, the array will have a capacity of 2.7 megawatts, enough to cover 24 percent of the company's energy requirements on the site. Crews will install 10,000 solar panels in the employee car port in a project that's expected to take six months. They'll add to the 20,815-panel, 5mW rooftop solar power system that Bentley finished installing at the factory in 2013. The combined output will be enough to power the equivalent of 1,750 homes. The car port will cover 1,378 parking spaces and be installed and operated by British firm FlexiSolar, which is also designing and manufacturing the system. The new green energy system adds to plaudits in recent years for reducing its water usage at the Crewe HQ. Bentley has also been awarded the Carbon Trust Standards for carbon, water and waste. While Bentleys aren't exactly known for their fuel efficiency — the Mulsanne sedan gets a woeful 11 mpg in the city and 18 mpg on the highway — its vehicles no longer appear on the American Council for an Energy-Efficient Economy's "meanest" list of gas-guzzlers, as they once did. It also just showed its forthcoming and long-promised Bentayga plug-in hybrid in Geneva, promising 31 miles of all-electric range and a turbocharged 3.0-liter V6 paired with an electric motor. The brand is also promising a full-electric model in the near future. "We continue to focus on new initiatives that reinforce our commitment to the environment, whether this is introducing alternative powertrain technologies in future models, or our award-winning work to reduce the environmental impact of our factory," Peter Bosch, Bentley's member of the Board for Manufacturing, said in a statement. Related Video: