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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley preps 'Centennary Specification' for all models built in 2019

For the entirety of Bentley's 100th year in business, the English carmaker will adorn its products with a Centenary Specification. The package consists of unique badging with specially developed Centenary Gold badge highlights, available Centenary Gold thread for the headrest logos, contrast stitching and cross stitching, and a "centenary welcome light" outside the vehicle. The in-house craftsmen have also developed unique embroidery. Bentley says the gold hue was inspired by metalwork on vintage models like the 1919 EXP 2 (pictured, red and silver) and 1929 Birkin Blower (pictured, green), the latter one of the company's Le Mans winners driven by Sir Henry "Tim" Birkin. The hue possesses an "elegant warm tone and a deep fluid shadow." The steering wheel badge, key fob, shift knob, and wheel center caps feature the tinted ring. The "B" badge on the radiator surround also features "1919-2019" script, and that script is found on the tread plates, too. For those who don't know, eponymous founder Walter Owen Bentley's engineering career began with locomotives — which he loved more than cars at one point — and motorcycles, before settling on automobiles. He bought his first car in 1910, a French DFP, and after improving it himself, set a 10-lap record at the Brooklands circuit. In 1912 he opened a DFP franchise with his brother Horace Milner as Bentley & Bentley, and further upgraded the car with a new piston design that was 88 percent aluminum and 12 percent copper. The Royal Naval Air Service adopted Bentley's piston design and Bentley's re-designed Clerget airplane engines, dubbed the Bentley Rotary. After the war, Bentley refocused on cars, and in 1919 released the 3-Litre, which boasted features like a cross-flow head, overhead cams working four valves per cylinder, and twin plugs in each cylinder. The company delivered the first production model in 1921, then went racing and won the second edition of Le Mans in 1924. That is how Bentley began to become "Bentley, ahem ...", and here we are. Next year, on July 10, the company plans to celebrate the feat appropriately. Related Video:

Bentley teases new Flying Spur sedan

Bentley has released another teaser video for its redesigned Flying Spur, and the next generation car is looking less like a grown up Continental GT and more like a junior Mulsanne. A viewing of the first teaser vid revealed a more upright grille, a three-spoke steering wheel, horizontal taillights and quarter panels with angles and curves certifiably lifted from the Mulsanne. After this second video, we can add lower door panels with a more aggressive shape, horizontal vents in the fenders and a rear end with the shape of proper haunches.
The English motorcar maker promises us we'll see more on February 20, when "performance and luxury unite." We'll be there in person when the "Camry for rich people" is revealed at the Geneva Motor Show next month. You'll find the videographic appetizer below.