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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

2014 Bentley Continental GT V8 S Convertible

There are few things in this world I enjoy more than an enthusiastic drive down tree-lined backroads on a warm summer evening. If you're familiar with the geographic location of Detroit, you won't be shocked to learn that we don't have the sort of very-involving roads found all throughout California and other gorgeous parts of the country, but we still have some stretches of pavement that can be pretty darn fun when driven in the right car. The vast majority of our scenic roads, however, are of a more relaxed nature. And that's why, despite my tendency to prefer high-strung hot hatches above all, I will never say no to a big, fast convertible during the warm season.
As far as said big, fast convertibles go, perhaps none is more exquisite than the 2014 Bentley Continental GT V8 S Convertible, pictured here in the striking shade of St. James Red. Not long after returning from my trip across the pond to drive Bentley's V8-powered Flying Spur sedan, I was given the chance to sample another one of its eight-cylinder wares, this one carrying less heft, offering a smidge more power, and, oh yeah, a roof that neatly stows behind the rear seats.
As luck would have it, the weather for my Conti weekend was the absolute definition of perfection. And so I took to those sweeping, tree-lined roads way outside of Detroit to see how this Bentley's "S" badge improves upon the lovely GT V8 Convertible I drove last year. Hard work, but somebody's gotta do it.

Bentley EXP 10 Speed 6 coming, but not before hotter CUV

Bentley appears closer than ever to giving the green light for production to the curvaceous EXP 10 Speed 6 concept, but expect to see a hotter, more stylish crossover before the coupe arrives in showrooms. During the Bentayga launch, company CEO Wolfgang Durheimer hinted that both models would be perfect additions to the luxury brand's lineup, according to Car and Driver. The EXP 10 Speed 6's shapely design received glowing reviews when Bentley unveiled it at the 2015 Geneva Motor Show, and customers prodded the automaker to manufacture the coupe. "We want to build on this and make it a reality," Durheimer told Car and Driver about the positive buzz, but the boss said he couldn't put a production date on the two-seater yet. Durheimer has made positive statements about the EXP 10 Speed 6's production chances before, but it might be 2020 before the coupe goes on sale because the company's board still needs to approve the model. Rumors suggest the possibility of an electric version with 400 to 500 horsepower from tech similar to the Porsche Mission E concept and a more traditional variant with a 600-hp twin-turbo V8. In the nearer term, we could get the first look at Bentley's high-performance crossover as a concept at the 2016 Geneva Motor Show in March, according to Auto Express. The model allegedly shares the Bentayga's platform but features a revised body with an arching, coupe-like roofline. The company would also add more power to the twin-turbo W12 to match the exterior's more aggressive look. Related Video: