Bentley Continental Gtc Speed 80-11 on 2040-cars

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Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.

2015 Bentley Mulsanne Speed Video Review

"It feels like a million bucks and it's only $400,000." I completely agree with this statement from editor-in-chief Mike Austin, that you'll hear in the video above. I spent a weekend with the 2015 Bentley Mulsanne Speed and can honestly say that taken as a whole, every single part of this sedan works together to make it feel like the absolute fanciest car in the world. The big story with this Mulsanne is the Speed part of its name. Bentley's 6.75-liter, twin-turbocharged V8 is massaged to produce 530 horsepower and an absolutely astonishing 811 pound-feet of torque. Still, this is a nearly 6,000-pound car, so even with all that power, the Mulsanne Speed isn't a rocketship. A sub-five-second run to 60 miles per hour is, of course, nothing to scoff at – especially in a car that's built like a bank vault. But that quickness is masked by the stately, luxurious, wafty nature of the Mulsanne. This is a Gentleman's Car, after all. Despite its overwhelming luxury, the Mulsanne isn't the most modern car around. A lot of the switchgear screams last-generation Volkswagen to us, and in contrast to the 2016 Mercedes-Maybach S600, a lot of the Bentley's interior feels a little behind the times. No matter, it's still a rolling embodiment of class, refinement, and upper-crust exclusivity, and it'll turn heads in a way that the long-wheelbase Mercedes simply cannot. Don't just take my word for it, though. Let editor-in-chief Mike Austin tell you all about the super-luxurious, super-fast Mulsanne in the video, above. Bentley New Car Reviews Luxury Performance Videos Original Video Sedan bentley mulsanne bentley mulsanne speed Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.