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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

2017 Bentley Mulsanne Speed First Drive

You can hear it loud and clear – that is, the sound of nearly nothing at all – when hurtling along at 160 mph. The quiet part isn't surprising; after all, this is a $300,000 ubersedan. But the speed? The sensation is disarming and utterly intriguing. It's safe to say that three tons of mass have no right to move through space so effortlessly. Welcome to the latest ultraluxe, four-wheeled hyperloop from Bentley. In case you missed the engraved announcement, the Mulsanne is the higher-priced, handcrafted flagship that plays big brother to the Flying Spur, the (relatively) more ubiquitous sedan that shares a good amount of parts with the Continental GT. Imagine the snooty older sibling that studied at Wharton, wears tailored suits to breakfast and an ascot to supper, and dangles a pipe from the corner of his mouth, and you've got a good idea of what distinguishes the more finely finished Mulsanne from its stablemate. Not only does a base Mulsanne command a $100,000 premium over the Spur, it's a more laboriously assembled specimen that takes a staggering 400 man-hours to build. Unlike the Spur, whose top model boasts a W12, the Mulsanne is powered by a 6.75-liter pushrod (!) V8. Less is usually less in this stratospheric segment, but this humungous eight-cylinder has a history stretching back six decades – precisely the sort of tweedy legacy stuff that appeals to old money. This is the last Bentley to use this engine, and it will be replaced by a new twelve-cylinder. For 2017, the big, bad platform reaps its first significant series of updates since its 2009 debut (the Speed variant was introduced 18 months ago). Upgrades to the Mulsanne were focused on refinement, among them a smoother ride, revised styling, an updated interior, and yes, a quieter cabin. Despite its undercurrents of old-world opulence, the Mulsanne's face has been modernized with flusher features, LED headlamps, and a wider grille. Though it retains the delightfully anachronistic Flying B hood ornament, the winged capital letter can now be ordered in a refreshingly modern smoked black hue. Mean. Revisions at the rear include a redesigned bumper and subtle Bs incorporated into the tail lamps. Inside, new seats with revised foam offer greater comfiness. Perhaps more notably, the infotainment system gains a much-needed upgrade with an 8-inch touchscreen, a 4G LTE WiFi hotspot, and Apple Carplay functionality (for front passengers).

The myth and mystery of The Bentley Cocktail

The other day, we were trying to find ways to delight a visiting relative who requested a cocktail made with apple brandy (don't ask), and after poring through Mr. Boston and The Playboy Bartender's Guide we were fortunate enough to come across a recipe. This particular concoction piqued our interest not just because it was a means to get rid of that bottle of Calvados that had been malingering on our bar cart, drawing fruit flies and quizzical scorn, since it was gifted to us at the launch of the Peugeot 407 in 2004. It was because of the automotive connection. (Duh.) The cocktail is called The Bentley, and it has a sexy, if probably apocryphal, origin story. According to the legend, the Bentley Boys – rich, Jazz Age, car-loving, British playboy racers – invented the drink after their first of five Le Mans victories, in 1924. Canadian-born WWI hero and Olympic swordsman John Duff and local English Bentley test driver and Bentley 3-Liter Super Sport owner Frank Clement were the only British team and vehicle in this second-ever endurance race, surrounded by more than three dozen French drivers and cars (and a couple of Germans). But despite typical British maladies ­– broken shocks, seized lug nuts, and a dysfunctional gearshift – and a slew of fires, punctures, and chassis-snapping wrecks amongst the field, they persevered. Arriving at their celebratory party at their club near their adjoining apartments in London's exclusive Mayfair neighborhood, they discovered that all of the alcohol had been consumed, with the exception of Calvados and Dubonnet. Mixing these together in equal parts, and adding some bitters, they allegedly invented a drink to settle their affluent nerves. Like most folkloric explanations for the existence of some gross cocktails – the wisecrack-inspired Tom Collins, the whole-cloth-concocted Seelbach – the tale seemed as compelling to us as it was ridiculous. Fortunately, among our friends are many with mastery in mixology, so we decided to put the mystery (and recipe) to them. "To be honest, I'd never even heard of the cocktail," said Tokyo-based international beverage expert Nick Coldicott, the most skeptical of our potation pundits. "And that story smells fishy to me. It seems unlikely that a party venue would have enough of a booze collection to have Calvados and Dubonnet, but not enough whisky or gin or champagne to see the party out.