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Meet the Bentley Inspirator, your A.I. Bentayga configurator

The future of the car configurator just sprouted a tender new shoot. The Bentley Inspirator app relieves Bentayga buyers of most of the heavy lifting when they're trying to sort out what kind of image they want their super-luxe SUV to project. Usable on any Apple iOS device, the app plays a video and then scans the viewer's face for emotional cues. The video changes based on the viewer's responses to on-screen images, so theoretically, two viewers shouldn't see the same video. The app achieves this by noting 34 "facial landmarks" based on an "emotion data repository" filled with "more than 12 million emotion data points" provided by 3.4 million faces from 75 million countries. At the end of the film, the app suggests a Bentayga configuration, from colors to veneers to wheels. Now fresh from the effort, the prospective customer can apply all of his or her energies to fine tuning the result. You can download it from Bentley's site or the app store, watch the video of how it works above, and check out the press release below. Related Video: BENTLEY INSPIRATOR: PERSONAL PREFERENCE BROUGHT TO LIFE - Inspirator app is the next generation of digital car configurator - Emotion-recognition technology interprets users' facial expressions and generates vehicle configuration - Bentley Inspirator application available to download now at www.bentleymotors.com/inspirator and in Apple App Store (Crewe, 21 October 2015) Personal style preferences can now be transformed into recommendation, with Bentley's latest innovation: the Inspirator. The application monitors the users' facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device's camera function, the application's facial and emotion recognition software measures and analyses the viewer's emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world's largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer's reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.

Bentley poised to join four-door coupe game?

Bentley may be all hot and bothered with plans for its finally approved ultra-lux SUV, but the marque's attentions may not solely be limited to a two-box range expansion. That's according to AutoExpress, which quotes company CEO Wolfgang Schreiber as being interested in launching a 'four-door coupe' variant of its popular Continental range (pictured). According to Schrieber, "I definitely wouldn't say no to the idea... with the new Flying Spur, we have a model that supports the Mulsanne, and a coupe with four doors could sit below that."
The more rakish sedan isn't tipped to launch before 2016 - the brand will be too busy launching the Flying Spur and furthering work on the as-yet-unnamed SUV to pull ahead the project. The plan would appear to make a lot of sense, as the additional bodystyle on the back of the Continental platform would likely command more money than the rest of the line (see also: Mercedes-Benz CLS and BMW 6 Series Gran Coupe) while basically just being a new top hat on an existing architecture. This isn't the first time AutoExpress has promulgated this Bentley 4DC idea, however. Back in 2010, it offered a similar report, but at that point, it anticipated the model would be cheaper than the Continental, suggesting it would be based on a platform shared with the Audi A7.
AutoExpress notes the additional model would help Bentley achieve its ambitious sales targets to drive from last year's 8,510 units sold to 15,000 by 2018, though most of that volume still figures to come from the new utility vehicle.

Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.