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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley teases new Flying Spur before Geneva debut

Last time we saw the 2014 Bentley Continental Flying Spur out testing, our only questions about the new car regarded its rear-end styling, and when the car would debut. Well now we know for certain that the car will be unveiled at the Geneva Motor Show, and we're also getting a better idea of what the car will look like thanks to Bentley releasing a brief teaser video.
The easiest-to-spot detail that we see in this Flying Spur video is the car's horizontal taillights - the first such on a Bentley since the 1990s. We can also see that this hyper-luxury sedan will get a more squared-off front end than its Continental GT counterpart. But, from what we can tell, it will receive a similarly laid out interior, including the three-spoke steering wheel.
Scroll down to watch the video, and we've also attached the single-sentence press release in which Bentley promises to reveal more details about the car on February 20.

2019 Bentley Continental GT gets stunning new looks but keeps its W12 engine

The Continental GT is an incredibly important model for Bentley, having kicked off the British luxury brand's current resurgence. To wit, in 2003, the year the Continental GT was introduced, Bentley sold around a thousand vehicles. Just a decade later, Bentley was selling 10 times that many cars. You can be sure that the automaker doesn't want that explosive growth to slow down, and the new 2019 Continental GT you see here looks certain to keep customers flowing into Bentley dealerships for the foreseeable future. If you were expecting lots of technology in this new Continental, you'll find it front and center in the cockpit. There's a fully digital dash that mimics conventional gauges on either side of a configurable screen, but the real showstopper is the 12.3-inch Rotating Display. When the car is turned off, the infotainment screen spins to hide behind a wooden veneer – just a small part of the 107 square feet of wood inside – but that's not its only trick. In addition to the LCD screen, there's a third mode festooned with a temperature gauge, compass, and chronometer. The rest of the cabin is suitably opulent. There's diamond-stitched leather, a watch-like machined finish called Cotes de Geneve, diamond knurling, and bronze inserts in between the primary controls. 20-way power adjustable seats are heated, cooled, and massaging, and in-seat Active Bass Transducers are optional. A 6.0-liter W12 engine sends 626 horsepower and 664 pound-feet of torque to all four wheels through an eight-speed automatic transmission. The run to 60 takes just 3.6 seconds, and the top speed is listed at 207 miles per hour. If you were expecting some sort of electrification, you'll have to look elsewhere. A 48-volt electronics system with actuators to help keep the big coupe planted during corners is borrowed from corporate cousins Audi, as do LED Matrix headlights. We'll see the 2019 Continental GT in person at the Frankfurt Motor Show. Pricing has yet to be announced, but we'd expect it to be slightly higher than the $200,000 asking price of the current model. Featured Gallery 2019 Bentley Continental GT View 28 Photos Frankfurt Motor Show Bentley Coupe Luxury Performance