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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2019 Bentley Bentayga V8 First Drive Review | Losing cylinders but not much else

There's no such thing as a cheap Bentley. Even though the new-for-2019 Bentayga V8 is $30,000 less expensive than its W12-powered sibling, the twin-turbo V8's $165,000 window sticker still puts it well into the upper echelon of pricey luxury vehicles. Bentley is loathe to compare the two versions of the Bentayga — what parent wants to pit siblings against one another? — but does frame the V8 edition as a somewhat sportier alternative to the full-bore, glitz and glamor W12. Let's examine that line of reasoning. Under the hood of the Bentayga V8 is a 4.0-liter turbocharged engine that shares most of its bits with the latest Porsche Panamera and Cayenne Turbo. The engine is specifically tuned for use in this new application, with a unique sound signature and a cooling package that Bentley says will keep it running comfortably even in the face of the largest desert sand dunes in the world. The V8's peak of 568 pound-feet of torque hits below 2,000 rpm and stays exactly there until 4,500, with a horsepower peak of 542 at 6,000. From behind the wheel, the Bentayga's V8 engine feels a bit higher strung than the effortless W12. Instead of instant torque, there's a strong rush of power that builds nicely until it nears its 7,000-rpm redline, the highest rev limit of any engine the brand has ever installed in a passenger vehicle. If such a peaky-sounding engine seems incongruous with the intent of a luxury SUV, just know that there's plenty of stonk available any time the driver decides to push a red-bottomed Louboutin into the plush carpet. It's just a little less than what'd be on call from the W12, but there's not enough of a discrepancy to really matter. The V8 is a bit less sprightly to 60 than the W12 — 4.4 seconds versus 4.1 — and, with its 180-mile-per-hour top speed, it's a meaningless 7 mph slower at the top end, too. So, that doesn't really support the idea of sportiness. Neither too does the V8 handle any differently than the W12. There's only about a hundred pounds separating the two vehicles, with the new V8 edition weighing in at 5,264 pounds. And since only half of that weight savings is centered over the front axle, there isn't any real change to the Bentayga's driving dynamics or steering feel. That's not to say the Bentley Bentayga V8 doesn't drive well, it just doesn't drive differently than its more powerful, more expensive sibling.

Bentley poised to join four-door coupe game?

Bentley may be all hot and bothered with plans for its finally approved ultra-lux SUV, but the marque's attentions may not solely be limited to a two-box range expansion. That's according to AutoExpress, which quotes company CEO Wolfgang Schreiber as being interested in launching a 'four-door coupe' variant of its popular Continental range (pictured). According to Schrieber, "I definitely wouldn't say no to the idea... with the new Flying Spur, we have a model that supports the Mulsanne, and a coupe with four doors could sit below that."
The more rakish sedan isn't tipped to launch before 2016 - the brand will be too busy launching the Flying Spur and furthering work on the as-yet-unnamed SUV to pull ahead the project. The plan would appear to make a lot of sense, as the additional bodystyle on the back of the Continental platform would likely command more money than the rest of the line (see also: Mercedes-Benz CLS and BMW 6 Series Gran Coupe) while basically just being a new top hat on an existing architecture. This isn't the first time AutoExpress has promulgated this Bentley 4DC idea, however. Back in 2010, it offered a similar report, but at that point, it anticipated the model would be cheaper than the Continental, suggesting it would be based on a platform shared with the Audi A7.
AutoExpress notes the additional model would help Bentley achieve its ambitious sales targets to drive from last year's 8,510 units sold to 15,000 by 2018, though most of that volume still figures to come from the new utility vehicle.