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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley will build 1929 Team Blower continuation series of 12 cars

Bentley considers Sir Tim Birkin’s supercharged 4 1/2 -liter Team Blower race car to be the company's "most revered heritage car" ever. So revered, in fact, that Bentley wants to make the car again, 12 times over. With the help of some reverse engineering by Mulliner, Bentley has announced its intentions for an extremely special continuation series limited to only a dozen examples built nearly identical to the original.  Through various methods, Bentley has been celebrating its heritage all throughout 2019, the centenary of the brand's founding. Just in the summer months, Bentley released the third-gen Flying Spur, unveiled the EXP 100 GT autonomous electric concept, built a Continental GT convertible that honors the 1929 Blower Number 1, won Best of Show at the Pebble Beach Concours, and re-created 1939 Corniche sedan with the help of Mulliner. That last achievement is particularly relevant, as Mulliner typically crafts bespoke new cars, as opposed to building old ones. After successfully bringing the Corniche into the 21st century, however, Bentley is confident Mulliner can take on the complex task of rebuilding the legendary Team Blower.  Bentley claims this will be the world's first continuation of a pre-war race car, and the original production run didn't even make it to double digits. Only four Team Blowers were built for Birkin and the boys to race, which they did at Le Mans and all over Europe. Bentley is building 12 re-creations because that's how many races the original cars competed in. In order to take this project on, Bentley will disassemble Team Blower chassis No. HB 3404 down to its nuts and bolts. The parts will all be cataloged and 3D scanning of each individual piece will create the foundation for the new cars. Bentley will then combine use of the original 1920s molds and tooling jigs with modern manufacturing methods to create 12 identical sets of parts. The new cars will be as close to identical to the original car as possible, but current safety regulations will force Bentley to make a few changes and alterations. Under the hood, the Continuation Series cars will have 16-valve four-cylinder engines with aluminum crankcases, cast-iron cylinder liners, and non-detachable cast-iron cylinder heads. With the help of Amherst Villiers Mk IV roots-type supercharger replicas, the 4,398 cc engines will be rated at 240 bhp at 4,200 rpm.

2020 Bentley Flying Spur First Edition ratchets up the exclusivity

For the 2020 Bentley Flying Spur's first year of production, the automaker will offer the First Edition model. The sedan adopts a brace of options taken from the standard car, as well as identifying badging. Outside, a set of Union Jacks with a number "1" in the center can be found on the C-pillars, just as were found on the Continental GT First Edition released last year. The words "First Edition" appear on the treadplates, and the sedan sits on 22-inch Mulliner Specification wheels. Up front, the electronic Flying B mascot with illuminated wings retreats to its den inside the grille frame when the car is locked. Inside, the instrument panel gets another Union Jack along with the Bentley Rotating Display. Owners can choose to have the First Edition Bentley Winged Emblems embroidered into the headrests. The panoramic roof and mood lighting come standard, as does Touring Specification, which adds driver assistance features like a head-up display, lane assist, night vision, and adaptive cruise control. The premier example of the breed is set to be auctioned at the Elton John AIDS Foundation's inaugural ball called the Midsummer Party, taking place at Jean Pigozzi's Villa Dorane on July 24, in Cap d'Antibes. All proceeds from the Mulsanne's sale will be given to the EJAF, but the new buyer will still have work to do. A Bentley designer will host the owner in Crewe or travel to the owner's home to spec out the car "through Bentley's exclusive Co-Creation Luxury Service." We're not sure how that's different than Mulliner, but to anyone buying a Bentley in the South of France at an Elton John event, it isn't likely to matter. They'll get whatever they want, including the right to say, "First."