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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Bentley Bentayga V8 Design Series embraces the darkness

It is a truism that designers love the color black, and the hue features prominently in the Bentley Bentayga V8 Design Series. Outside, the Design Series comes standard with the Bentayga's optional Blackline package, which includes black trim, black exhaust outlets, and a body-color lower front fascia. The Design Series also gets a special set of seven-spoke Paragon alloy wheels in dark gray. In a trick seen also on — ahem — Rolls-Royce, the wheels feature self-leveling center badges, which means the "B" is never at an incorrect angle. Designers hate that. While the exterior is offered in colors other than black, the interior comes exclusively in black (Bentley's "Beluga"), but with a contrasting accent color — red, orange, white, or blue — that runs across the dash and on the sides of the center console. It is also seen in the seat leather perforations and in the binding of the deep-pile floor mats. Carbon-fiber trim on the dashboard and door panels has a special diamond-weave pattern, while gloss-black center console trim provides still more blackness. A Breitling clock in the dash is not black — it has a mother-of-pearl face. Other included goodies are "Comfort" seats, door sills with an illuminated "Bentley" treadplate, and drilled-alloy pedals. The Design Series is exclusive to the eight-cylinder Bentayga, which is powered by a 542-hp V8. We'd say that buyers of the 12-cylinder model or the Bentayga Hybrid are out of luck but they can probably lean on Bentley's Mulliner in-house customizing operation to approximate something close. But then, if you're going the full Mulliner route, why not get a little more imaginative? Maybe with something like the Bentayga for falconry or this paean to fly fishing? Just be sure to spec those self-leveling wheels — after all, one's B should always be upright.

Bentley fires staff priest before Christmas

This sounds like a scene out of A Christmas Carol, but it appears to be real. The resident chaplain for Bentley at Crewe was removed from his post - just days before Christmas. Reverend Francis Cooke had visited Crewe once a week for the last decade, but was relieved of his duties when it was feared by management that his presence at the factory might offend a multi-faith workforce.
According to Rev. Cooke, "The reason I have been given is that there are too many people of different faiths to warrant a Christian chaplain." Cooke pointed out that no complaint had ever been brought against him, and that he helps all faiths at the factory - not just Christians.
Bentley issued a statement, addressing its decision, "We have a wide range of faiths and want to take a multi-faith outlook. It would be very difficult to have somebody from each faith."