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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley putting Mulsanne-based Azure, Brooklands back on the table [w/poll]

Big plans are afoot at Bentley. The quintessentially British automaker has just about signed off on the final version of its new SUV, and will surely roll out more versions of the Continental in the coming years, but that's not all. It's said to be considering a new sports coupe smaller than the Continental GT, but the latest reports coming in from the UK suggest that it also has plans for the Mulsanne's platform.
Currently, the Mulsanne is only available in one configuration, but Bentley is widely expected to be bringing a new, more powerful Mulsanne Speed to the Paris Motor Show this fall with around 550 horsepower. That's not all, however, as word comes in that the Flying B marque is planning to re-introduce both the Azure and the Brooklands as competitors to the Rolls-Royce Phantom DHC and Phantom Coupe, respectively.
For those who don't remember, the Azure and Brooklands were a pair of two-doors based on the Arnage that preceded the Mulsanne at the top of Bentley's range. The Azure was a convertible and the Brooklands a fixed-roof coupe, both of them larger than the Continental GT and powered by the company's evergreen (yet decidedly un-green) 6.75-liter V8.

Here's our first look at the new Bentley Flying Spur sedan

We've seen a few different versions of the new Bentley Continental GT coupe rolling around Europe, but now we have our first view at the Continental Flying Spur, the car's four-door variant. Just like the coupe, it looks a helluva lot like the outgoing model. Bentley has done just enough to keep the car looking fresh while retaining what are now characteristic traits of the Continental twins. The Flying Spur is really just a stretched version of the Continental GT, though the former no longer carries the Continental prefix. While we don't know exactly how much longer the wheelbase is, expect generous legroom for those in the backseat. Don't expect many changes from the B-pillar forward, including under the hood. Look for both a twin-turbo V8 and a meaty twin-turbo W12, both making copious amounts of horsepower and torque. These spy shots don't give us the best view of the front, but we can see that Bentley has stuck on fake headlights, just like the GT prototypes. The grille appears to be a little more upright than the current model. There looks to be significant differences between the front of the GT and the Flying Spur, but we'll have to wait for another look. The rear has the now requisite oval taillights and exhaust tips. The entire rear looks like a GT with wide hips. There's been no word on when the car will debut, but look for news as soon as this fall or early next spring. Related Video: Featured Gallery Bentley Flying Spur spy shots Image Credit: CarPix Spy Photos Bentley Luxury Sedan bentley flying spur bentley continental flying spur