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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Now you can order a Bentley with real stone trim

Order up a new Bentley and you'll have some choices to make. After choosing which model, you'll need to select from over a hundred standard exterior paint colors and a staggering array of trim options – and now, interior stone veneers. Mulliner will now outfit your Bentley with actual stone trim. Now we know what you're probably thinking: stone adds weight. But here's the kicker: Bentley's new stone veneers measure just 0.004 inches thick. That's less than the breadth of a human hair, and (according to the automaker) makes these trim pieces not only very lightweight, but also translucent. The rocks are sourced from quaries in India, cured using fiberglass and resin, and finished by the Mulliner coachbuilding team back at the factory in Crewe, England. Customers will be able to select between a natural finish or in four tints to install on a new Continental or Flying Spur. So if you were hoping for a little extra ballast in your 5,300-lb Bentayga or 6,000-lbs Mulsanne, we're afraid you'll just have to choose a different interior accent. STONE VENEERS BY MULLINER – THE NEXT LEVEL OF MODERN BRITISH LUXURY - Bentley pushes boundaries of cabin luxury with new and rare materials - Lightweight and contemporary feature developed by Mulliner - Four exclusive colours: Galaxy, Autumn White, Terra Red and Copper (Crewe, 04 January, 2016) Bentley Motors' bespoke coach-building division, Mulliner, is introducing the next level of modern British automotive luxury – stone veneers. This innovative interior finish utilises state-of-the-art stone veneer technology to make a luxurious, contemporary feature of a natural product formed over 200 million years. The slate and quartzite stone is sustainably sourced from hand-selected quarries in Rajasthan and Andhra Pradesh, India – a nation with an ancient and rich culture of stone masonry. The sections of stone are split from larger pieces and cured using glass fibre and a bespoke resin. Finally, they are shaped and hand finished by Bentley's world-renowned Mulliner coachbuilding team at the company's headquarters in Crewe, England. The stone surfaces of the veneers are just 0.1 mm thick, meaning that they are both extremely light and translucent, allowing the elegant grain and pattern in the stone to be visible to the interior occupants.

Is Bentley testing a hardcore Continental GT V8?

The Bentley Continental GT V8 is a darn good car. The GT V8 S, even more so. It's only logical, then that an even hotter Conti GT would be commensurately better. At least, we're hoping that's what the minds at Bentley's Crewe, UK headquarters were thinking when they dispatched this bewinged GT V8 to the Nürburgring.
This Conti GT stands out not only because of its wing, but because of its improved aerodynamics as a whole. A new front fascia, complete with a body-color lip spoiler is the big visual takeaway of this car's sportier intensions, while our spies claim this white whale rides on a lowered, firmer suspension.
The real question about this car has to do with its powerplant, though. What's under hood? The GT V8 S returns an impressive 521 horsepower while the base Conti W12 churns out 567 ponies, meaning there isn't a lot of wiggle room between what is currently the priciest V8 model and the cheapest twelve-cylinder car. The 4.0-liter, twin-turbocharged V8, though, is certainly capable of handling more than 521 hp, as Audi uses a 560-hp variant in the RS7. Our spies, meanwhile, suggest that this may merely be an even lighter version of the GT V8 S - maybe like an RS model - that is lighter and stiffer, but no more powerful.