2013 Bentley Continental Gt V8 on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2017 Bentley Mulsanne Speed First Drive

You can hear it loud and clear – that is, the sound of nearly nothing at all – when hurtling along at 160 mph. The quiet part isn't surprising; after all, this is a $300,000 ubersedan. But the speed? The sensation is disarming and utterly intriguing. It's safe to say that three tons of mass have no right to move through space so effortlessly. Welcome to the latest ultraluxe, four-wheeled hyperloop from Bentley. In case you missed the engraved announcement, the Mulsanne is the higher-priced, handcrafted flagship that plays big brother to the Flying Spur, the (relatively) more ubiquitous sedan that shares a good amount of parts with the Continental GT. Imagine the snooty older sibling that studied at Wharton, wears tailored suits to breakfast and an ascot to supper, and dangles a pipe from the corner of his mouth, and you've got a good idea of what distinguishes the more finely finished Mulsanne from its stablemate. Not only does a base Mulsanne command a $100,000 premium over the Spur, it's a more laboriously assembled specimen that takes a staggering 400 man-hours to build. Unlike the Spur, whose top model boasts a W12, the Mulsanne is powered by a 6.75-liter pushrod (!) V8. Less is usually less in this stratospheric segment, but this humungous eight-cylinder has a history stretching back six decades – precisely the sort of tweedy legacy stuff that appeals to old money. This is the last Bentley to use this engine, and it will be replaced by a new twelve-cylinder. For 2017, the big, bad platform reaps its first significant series of updates since its 2009 debut (the Speed variant was introduced 18 months ago). Upgrades to the Mulsanne were focused on refinement, among them a smoother ride, revised styling, an updated interior, and yes, a quieter cabin. Despite its undercurrents of old-world opulence, the Mulsanne's face has been modernized with flusher features, LED headlamps, and a wider grille. Though it retains the delightfully anachronistic Flying B hood ornament, the winged capital letter can now be ordered in a refreshingly modern smoked black hue. Mean. Revisions at the rear include a redesigned bumper and subtle Bs incorporated into the tail lamps. Inside, new seats with revised foam offer greater comfiness. Perhaps more notably, the infotainment system gains a much-needed upgrade with an 8-inch touchscreen, a 4G LTE WiFi hotspot, and Apple Carplay functionality (for front passengers).

The Bentley Bacalar went from a sketch to a 650-hp roadster in nine months

Bentley's Mulliner division cemented its status as a modern-day coachbuilder when it unveiled the Bacalar, a two-seater roadster loosely based on the Continental GT. Nearly every part that drivers will see and feel is specific to the model, including the body panels and most of the interior, yet the company created it in just nine months. Mulliner has worked on many one- and few-off models in the past, it notably turned the stately Mulsanne into a six-seater limousine in 2016, but the Bacalar (pictured) takes customization to an entirely new level. Repeated requests from its most loyal clients convinced Bentley to expand the scope of its coachbuilding division. "We felt a strong demand from our high-end customers. They asked again and again, 'can you do something very special?' They weren't talking about one of a hundred, but one of 10 or even one of one," explained Stefan Sielaff, the company's lead designer, in an interview with Autoblog. He added the Bacalar project started shortly after Bentley introduced the EXP 100 GT in 2019 to celebrate its 100th birthday. This explains some of the visual parallels between the two cars. While the concept was electric, the sold-out production model receives a mighty, 650-horsepower W12 engine because Bentley couldn't create a suitable battery-powered drivetrain in the short amount of time it had to make the roadster a reality. Sielaff stressed the effort his team put into making the Bacalar in nine months shouldn't be underestimated. "We had to make sure the car was road-legal, homologated, and certified. The car you would have seen at the Geneva auto show is literally what the customer will get. It's not a crazy show car. The only difference will be the colors and the materials, because we will work with each customer to make an individual statement," he said. In the United States, the Bacalar will be imported under the Show and Display law, like the McLaren Speedtail. The expedited design process meant the 12 future Bacalar owners signed the dotted line after seeing only digital renderings of the car. They weren't shown the final product until much later. Their enthusiasm is encouraging; it tells Sielaff there's a tremendous appetite for one- and few-off Bentley models among wealthy clients.