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2020 Bentley Flying Spur First Edition ratchets up the exclusivity

For the 2020 Bentley Flying Spur's first year of production, the automaker will offer the First Edition model. The sedan adopts a brace of options taken from the standard car, as well as identifying badging. Outside, a set of Union Jacks with a number "1" in the center can be found on the C-pillars, just as were found on the Continental GT First Edition released last year. The words "First Edition" appear on the treadplates, and the sedan sits on 22-inch Mulliner Specification wheels. Up front, the electronic Flying B mascot with illuminated wings retreats to its den inside the grille frame when the car is locked. Inside, the instrument panel gets another Union Jack along with the Bentley Rotating Display. Owners can choose to have the First Edition Bentley Winged Emblems embroidered into the headrests. The panoramic roof and mood lighting come standard, as does Touring Specification, which adds driver assistance features like a head-up display, lane assist, night vision, and adaptive cruise control. The premier example of the breed is set to be auctioned at the Elton John AIDS Foundation's inaugural ball called the Midsummer Party, taking place at Jean Pigozzi's Villa Dorane on July 24, in Cap d'Antibes. All proceeds from the Mulsanne's sale will be given to the EJAF, but the new buyer will still have work to do. A Bentley designer will host the owner in Crewe or travel to the owner's home to spec out the car "through Bentley's exclusive Co-Creation Luxury Service." We're not sure how that's different than Mulliner, but to anyone buying a Bentley in the South of France at an Elton John event, it isn't likely to matter. They'll get whatever they want, including the right to say, "First."

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

VW, Mobileye to bring new automated tech to series production

Volkswagen will bring new automated driving technologies to series production as it deepens its partnership with Mobileye in automotive driving technologies, Europe's biggest carmaker said on Wednesday. Israeli automotive tech company Mobileye will provide driving assistance software based on its SuperVision and Chauffeur platforms to VW's luxury brands such as Audi, Bentley, Lamborghini and Porsche. The technologies, which later will be integrated by VW's software unit Cariad, include assistance systems for highway and urban driving, such as automated overtaking on multilane highways, automatic stopping at red lights and stop signs, and support in intersections and roundabouts. "New automated driving functions will significantly boost convenience and safety," VW Chief Executive Oliver Blume said. Mobileye is also set to supply further automated driving software to Volkswagen's commercial vehicles unit. In future, the German carmaker aims to rely on its own complete in-house software system. (Reporting by Christoph Steitz, writing by Andrey Sychev, Editing by Miranda Murray and Madeline Chambers)