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VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.

2017 Bentley Mulsanne defines the latest in handcrafted luxury

It takes 144 craftsmen roughly 399 hours to build a Bentley Mulsanne. In today's world of automation and just-in-time parts delivery, such statistics sound ridiculous. But this old-school approach to vehicle assembly earns this beast its status as Bentley's flagship. It takes about a third of that time to assemble a Continental GT, for instance, which is one reason the Mulsanne is so expensive. It's also why Bentley moves more than five Continental models for every Mulsanne it sells. Bentley has a brand-new crown jewel coming soon to dealerships as a 2017 model, and it will debut next week at the 2016 Geneva Motor Show. An Extended Wheelbase version joins the base Mulsanne and the Speed, pushing the lineup to three for the first time. Although Bentley officials take pride in the fact they are the largest producer of 12-cylinder engines in the world, the Mulsanne continues to soldier forth with the long-serving 6.75-liter V8. While this L-Series engine traces its roots all the way back to 1959, as evidenced by its cam-in-block overhead-valve design, it's been fully modernized with electronic controls and twin turbochargers. The result is 505 horsepower and 752 pound-feet of torque (or 530 hp and 811 lb-ft in the Speed), routed through a ZF eight-speed automatic transmission to the rear wheels. This is the same engine that has powered flagship Bentleys since 2010, and it's effortlessly capable of pushing the Mulsanne from 0-60 in 5.1 seconds and all the way up to a top speed of 184 miles per hour. The upgraded Mulsanne Speed improves those figures to 4.8 seconds and 190 mph. That's plenty of performance for this kind of vehicle, weighing as it does nearly 6,000 pounds. With that kind of power and heft, a solid chassis is a must. Active engine mounts join new suspension bushings for 2017, and the air suspension system has been updated. Continuous Damping Control and a Drive Dynamics Control System with three factory and one custom setting are standard. Also new are tires codeveloped with Dunlop that have foam-filled cavities to reduce interior cabin noise. Where the styling of the outgoing Mulsanne is smooth and stately, the new one is more angular and modern. At the front, the traditional upright grille remains, but it's over three inches wider than before, and is slatted with vertical vanes in polished stainless steel that are meant to recall Bentley classics from the 1930s.

Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen