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High-end Bentley Bentayga Apex adds weight-saving carbon goodies, plus nice pinstripes

  Bentley is going on a carbon binge, by introducing the Bentayga Apex Edition, developed by its in-house Mulliner bespoke division and advertised as the Ñ’most dynamic-looking and driving Bentayga ever.Ò’ What’s novel about this crossover, which will be limited globally to only 20 units, is its reliance down low on lighter-weight carbon: 22-inch carbon rims that save a significant six kilograms each in unsprung mass over the standard items. And slotted behind those wheels, a set of carbon silicon discs, which Bentley says can offer improved braking performance, survive temperatures of up to 1,000 degrees, and shave another 20 kilos of weight compared to iron rotors. By employing weight reduction materials, the luxury British brand claims the Apex models achieve improved steering agility — that a carbon wheel does not flex on the road — as well as better braking response and less tire wear. As far as fashion elements for the limited-edition Apex, well-heeled customers will be able to choose from six ‘curated themes by Mulliner,” including Extreme Silver with Beluga stripe and Signal Yellow pinstripes, Pale Brodgar with Anthracite stripe and Bacalar bronze pinstriping, and Alpine Green with matching stripe and orange pinstripe. WeÂ’re especially enticed by Theme 1, comprised of an exterior in Candy Red satin, with a livery of Anthracite and Arctic White stripe and pinstripes in Arctic White. Bentley describes the interior thusly: “Arctic White main hide and Hotspur secondary hide are complemented by Arctic White contrast stitching and seat piping. This contrast colour can also be found framing the satin carbon fibre fascia and waistrails.” Design aside, the Apex Edition is based on the Bentayga S, which houses a 550-horsepower twin-turbo V8 with a top speed of 180 mph, with rear axle steering and active anti-roll technology. Most drivers would probably be satisfied with the common S model, which retails at a starting price of about $220,000. No pricing or availability for the Apex editions have yet been announced.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley considering smaller coupe

Only halfway through the year, Bentley reports that it's on track to post record sales. Thanks in no small part to the introduction of its new V8 engine in the Continental family, sales are up nearly a quarter over last year. And they only stand to increase even more with the introduction of new models currently in the pipeline. The upcoming SUV will surely form a large part of that, but it won't be the end of the story for the storied marque.
Car and Driver reports that, after the SUV, Bentley plans to introduce a new coupe line below the Continental to square off against the Aston Martin V8 Vantage. Details are few and far between at this point, but considering how much Bentley manages to do with the relatively heft Continental GT, a lighter and more nimble sports car sounds promising.
In related news, rumors are gathering pace that Bentley is planning to introduce a new Mulsanne Speed at the upcoming Paris Motor Show, its Jurassic-era 6.75-liter V8 massaged from 505 horsepower - already the most that engine has produced in its half-century history - up to around 550.