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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley EXP 10 Speed 6 coming, but not before hotter CUV

Bentley appears closer than ever to giving the green light for production to the curvaceous EXP 10 Speed 6 concept, but expect to see a hotter, more stylish crossover before the coupe arrives in showrooms. During the Bentayga launch, company CEO Wolfgang Durheimer hinted that both models would be perfect additions to the luxury brand's lineup, according to Car and Driver. The EXP 10 Speed 6's shapely design received glowing reviews when Bentley unveiled it at the 2015 Geneva Motor Show, and customers prodded the automaker to manufacture the coupe. "We want to build on this and make it a reality," Durheimer told Car and Driver about the positive buzz, but the boss said he couldn't put a production date on the two-seater yet. Durheimer has made positive statements about the EXP 10 Speed 6's production chances before, but it might be 2020 before the coupe goes on sale because the company's board still needs to approve the model. Rumors suggest the possibility of an electric version with 400 to 500 horsepower from tech similar to the Porsche Mission E concept and a more traditional variant with a 600-hp twin-turbo V8. In the nearer term, we could get the first look at Bentley's high-performance crossover as a concept at the 2016 Geneva Motor Show in March, according to Auto Express. The model allegedly shares the Bentayga's platform but features a revised body with an arching, coupe-like roofline. The company would also add more power to the twin-turbo W12 to match the exterior's more aggressive look. Related Video:

Bentley Flying Spur breaches in Beluga spec

Bentley did what it could to improve the styling on the Flying Spur, but if you're still of the impression that it's still a bit of a whale in its form, you may want to check out the new Beluga Specification. Available now to order on the eight-cylinder Flying Spur worldwide, the Beluga Specification features a number of upgrades designed to make Crewe's sedan look and feel more "athletic" inside and out. A unique set of 20-inch wheels and a gloss black grille distinguish the exterior, while the cabin is treated to piano black veneer, knurled shift paddles, contrast stitching, and finer carpets. Those looking to splurge (this is a Bentley, after all) can combine this package with the Mulliner Driving Specification and get 21-inch wheels along with other interior upgrades. Related Video: NEW BENTLEY FLYING SPUR BELUGA SPECIFICATION Jun 18, 2015 - New optional specification affords luxury four-door sedan an enhanced athletic stance - Striking exterior and interior styling cues boost visual appeal - Features 20" alloys, gloss black radiator and cabin styling highlights - Available exclusively on 4.0-litre twin-turbo Flying Spur V8 models (Crewe, 18 June, 2015) Bentley Motors is launching a new specification level exclusively for its Flying Spur V8 model – Beluga Specification. The contemporary trim level affords the Flying Spur sedan a more athletic stance and purposeful visual appeal. Featuring exclusive 20" Black and Bright machined alloy wheels, a gloss black radiator matrix and a body-coloured lower grille bar, the Beluga specification is the perfect enhancement for a modern performance saloon that perfectly blends craft and comfort. Inside the Flying Spur V8's sumptuous handcrafted cabin, buyers will find swathes of piano black veneer, knurled gear shift paddles, contrast stitching to the luxurious seats and steering wheel as well as deep pile floor mats and boot carpet with contrasting leather binding. When customers also specify the highly popular Mulliner Driving Specification, in combination with Beluga specification, the striking 21" 6-spoke Extrovert wheel is included. The Mulliner Driving Specification includes features such as diamond quilted hides, a knurled gear lever, drilled alloy pedals and an indented hide headlining. In 4.0-litre, twin-turbo V8 guise it develops 507 PS (500 bhp), sprinting from 0-60 mph in just 4.9 seconds (0-100km/h in 5.2 seconds) while at the same time offering a single-tank range of 500 miles.