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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Bentley Flying Spur V8 S solves the ultimate First World problem

Here's a First World problem if we've ever seen one: You want to get a Bentley Flying Spur, but you can't decide which engine. Well, Bentley has just made your decision even harder by introducing another new version. But we'll make it easier on you by telling you that this is the one you want. Slotting in between the existing V8 and W12 versions of the four-door Continental is the new Flying Spur V8 S. It packs the same 4.0-liter twin-turbo V8 as the base model, but augmented to 521 horsepower. That puts it on par, as you might have guessed, with the Continental GT V8 S coupe. It also puts it closer to the 500 hp of the standard V8 than the 616 hp of the 12-cylinder model, but with less weight in the nose, it promises to handle better. With 590 pound-feet of torque channeled to all four wheels through an eight-speed automatic transmission, the middle child of the Flying Spur range will rocket to 60 in just 4.6 seconds – 0.3 quicker than the base model – and top out at 190 miles per hour. Despite weighing nearly 5,500 pounds, though, features like cylinder deactivation and high-pressure direct injection mean it will still travel for 520 miles before needing to top up and return as much as 20 miles per gallon on the highway by our own EPA standards. Of course it's a Bentley, and it encompasses all the pampering luxury and status-symbol clout associated with the badge. But if you're looking for the luxury sedan you can push through the corners and rocket down the highway – and have the means to acquire one – your new ride may have just arrived. Look for it to make its debut mere weeks from now at the Geneva Motor Show. BENTLEY FLYING SPUR V8 S: THE SPORTING SIDE OF LUXURY - World's most refined V8 performance sedan gets even more power and torque - Outputs increase to 528 PS and 680 Nm; 0-100 km/h time just 4.9 seconds with a top speed of 306 km/h - Revised suspension offers improved body control and handling without sacrificing comfort - Black radiator grille, rear diffuser and new grille insert give V8 S a dramatic and purposeful appearance - Unique exterior colours and interior trim options - New Flying Spur V8 S makes debut at Geneva International Motor Show, 1 to 13 March (Crewe, 17 February 2016) Bentley Motors is today announcing the introduction of a new model to its range – the Flying Spur V8 S.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.