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Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley unveils Continental GT3 racer [w/video]

Ten years after unveiling the concept car that ultimately became the Bentley Continental GT, the iconic British company is back at the Paris Motor Show, with another high-performance "concept" car. The newest member of the Bentley family, this Continental GT3 is a concept in name only, as the company is explicit about the fact that its debut marks a return to motorsports for the brand.
The last time we saw the flying B on a racecar, it was when Bentley was claiming honors at the 24 Hours of Le Mans in 2003. The GT3 seeks to take up that mantle, as well as the storied history of road-going Bentleys being transformed into competent racing machines.
Though technical details are nonexistent in the Bentley press release, the company has given us something to work with, in terms of the racecar that will ultimately result from this program. The GT3 will, naturally, build on the very strong performance of the Continental GT Speed, adding a rear-drive chassis, a massive aero package (the wing seen here in no joke) and "state-of-the-art motorsport hardware."